Singapore Press Holdings (SPH) (新加坡报业控股) is one of the largest media organizations in Singapore with businesses in print, internet and new media, and radio, outdoor media, and property. They have over 17 million monthly users consuming content across online news sites, apps and online magazines.
SPH needed a way to drive brand awareness and attract new customers for their advertiser, one of Southeast Asia’s largest hotel resort and theme park brands, by showcasing the brand’s gourmet restaurants and events throughout the various SPH digital properties. SPH wanted to leverage 1st- & 3rd-party data to maximize the marketing outcomes for this client in the digital media campaigns running on their own inventory.
Learn how they worked with Lotame to power data-driven campaigns that resulted in a 10% increase in monthly revenue!Lotame-Case-Study-SPH-Singapore-Press-Holdings
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