Buenos Aires – (May 18, 2020) – Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps marketers, agencies and publishers find new customers, increase engagement, and grow revenue through audience data, today announced the appointment of Sebastian Yoffe as Managing Director of Latin America. Sebastian will lead expansion in the LATAM region, as Lotame deepens its efforts in a market ripe with opportunity.
“Sebastian brings with him extensive experience in programmatic and data-driven marketing, which is exactly what we’re looking for in our LATAM division,” said Andy Monfried, CEO of Lotame. “As we concentrate on expanding our business, his strengths will help us provide the most innovative data solutions to the region.”
Prior to joining Lotame, Sebastian cultivated extensive experience in the digital landscape. He founded DataXpand and was also Partner at Headway, in addition to holding key roles at Comscore and IAB Argentina.
“I have dedicated my career to creating solutions that maximize ROI at the intersection of data and marketing. I’m thrilled to be with Lotame at such a big moment in the industry,” said Yoffe. “Lotame is in a unique position to help advertisers, agencies and publishers develop better relationships with each other and with consumers through its data solutions. The LATAM region will benefit from new types of collaboration and energy around connectivity.”