Planning a Campaign for Mother’s Day?

Article

Higher Education Audience Insights: What Behavioral Data Reveals About College‑Connected Consumers

TL;DR They’re active grocery shoppers, fitness-oriented (1 in 4 runs), and engaged in culture and content. They balance value and premium spending, especially in food, retail, and automotive. They also include a meaningful number of B2B decision-makers, making them relevant for enterprise targeting—not just consumer campaigns. Bottom line:This is a high-scale, high-intent lifestyle audience. Most ... Read more

Article

Stop Buying Inventory. Start Buying Audiences: Paul Calver on What’s Actually Working in Programmatic 

Most brands are still buying inventory. The winners are buying identity-driven audiences. See what’s actually working in programmatic—and how to scale across channels.

Article

How to Build a Data Strategy That Actually Works in Advertising 

Learn how to build a modern data strategy for advertising that improves governance, enrichment, identity, and activation across teams and partners.