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Finish Q4 Strong. Win Q1. | Discover the Audiences Marketers Should Be Targeting Now

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- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
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      Tap into a richer view of customers and prospects.
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      Get the intel you need to impact consumer experiences.
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      Find your audience in surprising, less crowded places.
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      Expand data sources to unlock new insights and targeting.
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      Engage specific audiences on streaming video.
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Alison Harding

Alison Harding

Vice President, Data Solutions, EMEA

Alison Harding, Vice President of Data Solutions, EMEA at Lotame, has over 20+ years in advertising and sales and helps brands and agencies access high-quality audience data.

The right experience matters.

20 years of proven data expertise.

All Articles by Alison

Q4 Holiday Shopping Audiences: Data-Driven Segments for Holiday Advertising Across EMEA and APAC

Article

12 min read

Q4 Holiday Shopping Audiences: Data-Driven Segments for Holiday Advertising Across EMEA and APAC

Why Free Audiences Can Cost Marketers More: The High Cost of Low-Value Campaigns

Article

4 min read

Why Free Audiences Can Cost Marketers More: The High Cost of Low-Value Campaigns

How to Activate Audiences Across Any DSP (Without Rebuilding Them Every Time)

Article

4 min read

How to Activate Audiences Across Any DSP (Without Rebuilding Them Every Time)

Customers Still Buy From People: A Conversation with Alison Harding, VP of Data Solutions EMEA at Lotame

Article

6 min read

Customers Still Buy From People: A Conversation with Alison Harding, VP of Data Solutions EMEA at Lotame

Summer Festival Audiences: 10 Data-Driven Insights Marketers Need to Know

Guide

7 min read

Summer Festival Audiences: 10 Data-Driven Insights Marketers Need to Know

Data Marketplace Insights and Trends: How Modern Marketers Are Winning With Audience Enrichment

Article

8 min read

Data Marketplace Insights and Trends: How Modern Marketers Are Winning With Audience Enrichment

Audience Intelligence in Marketing: Mastering the “How” and “Why” for Long-Term Success

Article

4 min read

Audience Intelligence in Marketing: Mastering the “How” and “Why” for Long-Term Success

Connected Data Marketing: How Brands Navigate Consumer Behavior in the Cost-of-Living Crisis

Article

3 min read

Connected Data Marketing: How Brands Navigate Consumer Behavior in the Cost-of-Living Crisis

Marketing to Sports Fans: Data-Driven Strategies That Score

Article

3 min read

Marketing to Sports Fans: Data-Driven Strategies That Score

Why Curated Media Buying Is the Strategic Shift Brands Can’t Ignore

Article

4 min read

Why Curated Media Buying Is the Strategic Shift Brands Can’t Ignore

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Products

Spherical Platform

Addressable Audiences

Data & Identity Services

Capabilities

Audience Creation & Modeling

Audience Enrichment

Audience Insights

Collaborations: Insights & Targeting

First-Party Data Onboarding & Management

Identity Resolution & Activation

Revenue & Monetization

Partner Connections

On-Demand Webinar

Company

Events & Webinars

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