Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
Digital advertising is undergoing a transformation, but many agencies have yet to recognize the shift. The traditional approach to programmatic buying—where audience data is plugged into automated platforms that scour the web for inventory—has long been the standard. But as the advertising ecosystem becomes increasingly complex, this method is proving inefficient, costly, and lacking transparency. … Read more
The days of one-size-fits-all advertising are long gone. As Lotame’s Vice President of Data Solutions for EMEA, I see firsthand how today’s digital landscape demands precision, relevance, and measurable ROI. Ad personalisation isn’t just a buzzword—it’s a necessity for making every ad dollar work harder. Personalized advertising drives real results. “US publishers estimated an average … Read more
If you were going to be stranded on a desert island, what would you want in your bag? A hammock? Some suncream perhaps? We all think we know what to expect, but what if this deserted island turns out to be just off the coast of Antarctica, rather than the tropical island you’re picturing? All … Read more
Events like America’s Cup in Barcelona, and the UEFA Euro 2024 provide a huge opportunity for smart digital marketers to advertise to football fans. According to a recent survey, 52 percent of UK CTV viewers plan to stream Euro 2024. Football dominates viewership in Europe, with 84 percent watching men’s football and 52 percent watching … Read more
Redefining brand/agency relationships in the age of data democratization The future of marketing relies on not just more data, but more of us being able to utilize it. As someone who works closely with agencies every day, I’ve seen first-hand how data democratization has impacted both how agencies work and what work they do. With … Read more
As summer comes to an end, it’s time to shift focus to one of the most crucial periods for B2C brands: back-to-school season. With K-12 spending up 2.1% and college-age spending up 3.8%, effective back-to-school campaigns can help marketers capture their next best customers and claim some of this growth. Whether you’re a retailer, an … Read more
Craft beer, restricted diets, and wellness: Lotame analysis reveals the preferences of global summer festival crowds Global, June 21, 2023 – Lotame — the global technology company that makes customer data smarter, faster, and easier to use — has released a comprehensive data insights report focusing on global summer festival attendees. The Summer Festivals: Audience … Read more
Did you know that the U.S. auto industry is projected to spend over $14B on digital media by 2020? Check out this auto infographic to learn how to succeed!
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
