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Learn how data connectivity in advertising enables audiences to move across DSPs, reduces rebuilds, and supports scalable activation across platforms, partners, and environments.
Learn how to build a modern data strategy for advertising that improves governance, enrichment, identity, and activation across teams and partners.
Summer festival audiences are culturally engaged, experience‑driven consumers who attend music and cultural festivals during peak summer months. Data shows they are affluent, multi‑generational, highly active in sports, food, travel, and streaming media, making them a high‑value audience for marketers across industries.
What You’ll Learn Who This Guide Is For Marketers love to say they’re data-driven. And sure — dashboards are packed, charts are polished, and the acronyms keep multiplying. But the problem no one loves talking about? Having data isn’t the same as knowing who you’re actually talking to. As third-party cookies disappear and privacy expectations rise, many brands are discovering that their data doesn’t travel very well anymore. … Read more
How do you find and reach the right audience when everyone is fighting for consumers’ attention? Media buyers are always looking for new ways to address their next best customers, while smashing KPIs for their clients. Many programmatic advertisers are investing in private marketplace (PMP) deals, which provide a mix of transparency, control and premium … Read more
The deprecation of third-party cookies poses significant challenges for digital marketers everywhere. As we navigate this shift, selecting the right identity resolution vendors is critical. But with so many options on the market, it’s straight-up confusing. In this post, we’ve compiled the most important questions (26 to be exact!) to help make your evaluation process … Read more
IAB Tech Lab’s Rearc Addressability Working Group announced the release of the first-ever Identity Solutions Guidance document, with Lotame recognized as a significant contributor. This comprehensive guide is a significant milestone in the programmatic advertising ecosystem, addressing the evolving challenges of consumer identification amid regulatory changes and actions taken by major platforms, operating systems, and … Read more
Events like America’s Cup in Barcelona, and the UEFA Euro 2024 provide a huge opportunity for smart digital marketers to advertise to football fans. According to a recent survey, 52 percent of UK CTV viewers planned to stream Euro 2024. Football dominates viewership in Europe, with 84 percent watching men’s football and 52 percent watching … Read more
In our data-driven world, digital marketers are leaning hard on insights from customer information to shape decisions, strategies, and engagement. But simply having data isn’t enough. Businesses need to collaborate and share data to truly unlock its potential. This allows them to gain new perspectives, improve products and services, and drive sustainable growth. This guide … Read more
TL;DR Google is no longer planning to fully phase out third-party cookies in Chrome, but that doesn’t mean the cookie era has been saved. Other browsers already block them, privacy regulations continue to tighten, and consumer consent rates remain inconsistent. Third-party cookies are becoming less dependable — not more. The smartest path forward remains the … Read more
