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Consumers have abundant choices, making it harder for your brand to stand out, let alone connect with people who would be interested in your product. Data drives sales and the customer experience, but you need more than your first-party data alone to get the insights you need to target your ideal customer base and set … Read more
As summer comes to an end, it’s time to shift focus to one of the most crucial periods for B2C brands: back-to-school season. With K-12 spending up 2.1% and college-age spending up 3.8%, effective back-to-school campaigns can help marketers capture their next best customers and claim some of this growth. Whether you’re a retailer, an … Read more
Consumers expect a personalized experience from brands. That’s just a fact. According to a 2022 eMarketer report, 73% of respondents expect companies to understand their unique needs and expectations, while 62% think companies should anticipate their needs. With today’s technology, the tools are available to gain the data needed to meet these demands. Yet even … Read more
TL;DR Connected TV (CTV) advertising lets brands reach modern streaming audiences with targeted, cost-effective video ads on smart TVs and connected devices. Unlike traditional TV, CTV enables precise audience targeting, multi-device campaigns, high ad completion rates, and advanced performance tracking to drive better ROI. Connected TV advertising — or CTV advertising — reaches new audiences … Read more
As a publisher or content marketer, your team has a wealth of data resources at your fingertips. Your website and social media analytics tell stories about who your readers are and what content sticks with them. Other tools offer insights about your competitors’ content and the audience you haven’t reached yet. You can capitalize on … Read more
You’ve got an innovative, premium-quality product, and you know your marketing is reaching its intended audience. The sales team has been having meaningful conversations, but something still seems off. When the numbers come in, they confirm your suspicions — you’ve fallen short of reaching your goals. Does this sound familiar? One potential issue that could … Read more
The original goal of third-party cookies was to create a storage mechanism, although their purpose has changed throughout the years due to frequent misuse. Their position in digital marketing is growing more contentious, primarily due to privacy concerns. These issues have caused third-party cookies to fall out of favor with many users and companies. Blocking … Read more
Building relationships has long been the key to creating a successful business. Customers love it, for example, when their barista knows their name and their favorite drink. Those kinds of customers are probably loyal, regular patrons and would be proud to bring their friends to their preferred local coffee shop. That kind of connection isn’t … Read more
Do you know how your customers get from first hearing about your company to becoming loyal patrons? This process is called the customer journey, and understanding this journey can help you more effectively market your brand, create experiences that your customers love and grow your business. So, how do you go about improving your understanding … Read more
Marketers are on an ever-evolving journey to identify their best customers, find more like them, and retain them by building positive connections with them. The goal is to give the consumer what they want, so they keep coming back for more. But how do you make sure each consumer’s experience is personalized to match their … Read more
