Read more
The rise of the cookieless environment shows that it sometimes takes a village to future-proof addressability. Banana Boat, a sunscreen brand, has historically relied on programmatic advertising to reach its audience. Seeing the loss of third-party cookies on the horizon, the brand partnered with two advertising agencies to find future-proof addressability options across all browser … Read more
Cookies have long been the backbone of online advertising. They’ve helped businesses track user behavior, serve personalized ads and optimize websites. However, with increased concerns over privacy and data protection, major tech companies are phasing out third-party cookies. The cookieless future is quickly becoming a reality, and businesses must adapt to survive. To put things … Read more
A leading financial brand needed to test identity solutions in other markets. It partnered with the agency Amnet for cookieless targeting campaigns to test digital advertising addressability and connectivity in the Kingdom of Saudi Arabia, one of the biggest markets in the Middle East and North Africa (MENA). In its first probabilistic cookieless targeting campaign, … Read more
What’s a company to do when it wants to reach new customers in a highly regulated industry? Rush Street Interactive (RSI), an online gaming and sports entertainment company, felt threatened by the loss of third-party cookies, as the brand was losing its ability to use essential tools like audience targeting and data enrichment. RSI partnered … Read more
The end of third-party cookies is near, so brands must get ahead of the curve and test identity solutions that preserve addressability and data connectivity today. Third-party data was core to this leading financial brand’s marketing strategy. They relied on it to achieve a panoramic view of unknown and known consumers for targeting purposes and persona-building. … Read more
Dr. Martens, one of the most recognized footwear brands in the world, wanted to reach and engage new consumers in the U.S. Hispanic community. With a cookieless world on the horizon, the iconic brand knew it couldn’t rely alone on first-party data gathered from site activity and customer lists. Dr. Martens sought the help of … Read more
