Customer Story Archives - Lotame Solutions Site

How Lotame’s Curated Marketplaces Delivered Deep Consumer Insights for a Global CPG Brand

A global CPG drinks brand was looking to reach new, untapped audiences in the UK and Spain. By partnering with Lotame and PHD EMEA, the brand leveraged Lotame’s Curated Marketplaces to uncover deep consumer insights, enhance addressability, and optimize campaign efficiency—ultimately driving more effective engagement and brand awareness. Challenge: Reaching High-Value CPG Consumers Efficiently A … Read more

Case Study: The Weather Company Collaborates with Lotame for Faster Data Insights

The Weather Company Partners with Lotame Data Collaboration

The Weather Company Collaborates with Lotame for Greater Efficiency and Granularity in Mobile Analytics Download the full case study here. As the world’s most accurate forecaster, The Weather Company delivers scalable solutions for consumers through its flagship consumer brand, The Weather Channel, as well as its businesses across the advertising, aviation, media industries and more. … Read more

Case Study: Family Trust Doubles Conversions with DashHound & Lotame Analytics

Case Study Data Analytics dashhound and lotame

The Challenge Family Trust Federal Credit Union faced the challenge of driving loan growth in a rising interest rate climate. They needed to uncover deeper insights into prospective loan customers and establish a distinct brand approach while planning for market expansion and a brand refresh. The Solution Family Trust partnered with DashHound, a Comporium technology … Read more

Case Study: RE/MAX & Advance Local Prove the Value of Data Collaboration

RE/MAX and Advance Local prove data collaboration works

The Challenge: In an era where third-party cookie tracking is disappearing, RE/MAX, a global leader in real estate, and Advance Local, a powerhouse in local media, faced a critical challenge: How to uncover a multi-dimensional view of their top prospects? The Solution: The solution was enabled by data collaboration, facilitated through Lotame’s data collaboration platform, … Read more

Case Study: Lotame Audiences Power KFC’s Successful CTV Campaign in Mexico

Case Study: Lotame Audiences Power KFC's Successful CTV Campaign for Mother's Day

KFC, the popular fast-food restaurant, teamed up with its agency, Kivi, using Lotame’s high-quality audience segments to demonstrate the effectiveness of Connected TV (CTV) advertising. Their Mother’s Day campaign, which reached over 1.15 million viewers, proves the power of precise audience segmentation on CTV. Challenge: Connecting with a Diverse Audience on Mother’s Day KFC’s challenge … Read more

Pepsico Mexican Foods Embraces Cookieless Targeting in Benchmark-beating Video Campaigns

Cookieless Data Targeting Case Study Download

Learn how data and identity helped this leading CPG powerhouse preserve and extend advertising across all devices and the open web. The Challenge Pepsico Mexican Foods, with their agency Anagram, sought ways to future-ready the brand’s targeting and performance. The Solution Anagram, in collaboration with Lotame, developed a data-driven cookieless video strategy to preserve and … Read more

[Case Study] Audience Analytics Helps Luxury Watch Brand Improve Advertising Engagement

The Challenge Martini Media, a well-known luxury digital media company, known for their data-driven marketing approach was looking to help their client, a men’s luxury watch brand, improve their advertising engagement and conversion rates. This brand also wanted to gain meaningful insights into their consumers interests and passion points to help them in future planning. … Read more

[Case Study] The Chamber of Commerce of Bogota Ensures Its Digital Advertising is Future Ready

Learn how the first Columbia universal ID campaign proves cookieless third-party data targeting works at scale. The Challenge The Chamber of Commerce of Bogota was looking for ways to ensure its digital advertising outreach to small and mid-size businesses would perform despite the loss of third-party cookies. The Solution The agency, Clictag, enlisted the help … Read more

[Case Study] Marcus Thomas Addressing First- and Third-Party Data in Cookieless Browsers

The future is cookieless. Both Google and Apple have announced changes that make cookies considerably less valuable. Still, while cookies may soon be a thing of the past, marketers have options for making the most of first-party data as well as third-party data. Marcus Thomas, LLC has found a way to capitalize on first- and … Read more

[Case Study] Banana Boat Future Proofs Data Targeting and Scale in Cookieless World

Banana Boat Lotame Work Together to prove cookieless targeting works

The rise of the cookieless environment shows that it sometimes takes a village to future-proof addressability. Banana Boat, a sunscreen brand, has historically relied on programmatic advertising to reach its audience. Seeing the loss of third-party cookies on the horizon, the brand partnered with two advertising agencies to find future-proof addressability options across all browser … Read more

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