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Let’s be honest, digital marketing is complicated. From the deprecation of third-party cookies to the ever-increasing focus on consumer privacy, marketers have a lot to navigate. In today’s digital world, audience addressability in marketing should be the North Star for brands looking to effectively reach and engage their target audience. Addressability allows marketers to identify … Read more
You’ve got data, but do you know how (best) to use it? In part 1 of this Martech Podcast Q&A, Lotame’s Chief Growth Officer, Alexandra Theriault speaks with Doug Bell, CMO of Chief Outsiders about the rise of data collaboration and why it’s critical in a world without third-party cookies. From the challenges of integrating … Read more
Audiences provided via the Lotame Data Marketplace deliver depth, breadth, and reach to EMEA buyers within AudienceXpress and Beeswax FreeWheel, the global technology platform for the television advertising industry, has today announced a partnership with Lotame, the technology company that makes data smarter, faster, and easier to use for digital marketers, to expand audience data … Read more
What exactly is offline data, and how do you onboard it into an online space, especially with all these data privacy restrictions? Learn more about data onboarding 101.
In the digital marketing world, the once-hyped standalone data clean room (DCR) is taking a backseat to a new category – comprehensive data collaboration platforms (DCPs). These innovative platforms offer a more holistic and scalable approach to data sharing, analysis, and activation, empowering marketers to unlock the full potential of their data. The Evolution of … Read more
Fragmented audiences. Fractured identity signal. A minefield of low-quality inventory. The digital advertising landscape can be treacherous. But programmatic curation emerges as a strategic superpower to help marketers conquer the industry’s biggest pain points. Programmatic curation empowers marketers to: Programmatic curation redefines how ad campaigns are built, bought, and optimized – representing a true paradigm … Read more
The world of Connected TV (CTV) advertising is rapidly evolving, offering new opportunities for brands to connect with their audiences in a highly engaging environment. CTV curation is the latest strategy becoming popular to those looking to navigate CTV advertising’s unique ecosystem. With its ability to streamline and refine the process of programmatic trading, curation … Read more
Second-party data is essentially someone else’s first party data that you are accessing directly from that source. There is no data aggregator or other “middleman” involved.
Post-cookie targeting has split into two camps. Behavioral targeting vs contextual targeting. But do we really need to pit these techniques against each other? What if digital marketers combined their approach? Could they see better results? We answer those questions below. But first what exactly is contextual and behavioral targeting? The Case for a Hybrid … Read more
It’s finally happening. The (third-party) cookie is crumbling around us. As the digital marketing landscape faces a(nother) seismic shift, Lotame remains at the forefront of innovation to ensure digital marketers stay a step ahead. In a world moving beyond third-party cookies, our focus isn’t just on adapting to change — it’s about leading it. We’re … Read more
