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Programmatic Curation: The Path to Transparent Media Buying

programmatic curation the new way to buy media

Fragmented audiences. Fractured identity signal. A minefield of low-quality inventory. The digital advertising landscape can be treacherous. But programmatic curation emerges as a strategic superpower to help marketers conquer the industry’s biggest pain points. Programmatic curation empowers marketers to: Programmatic curation redefines how ad campaigns are built, bought, and optimized – representing a true paradigm … Read more

CTV Curation: The Key to Success in CTV Advertising

The world of Connected TV (CTV) advertising is rapidly evolving, offering new opportunities for brands to connect with their audiences in a highly engaging environment. CTV curation is the latest strategy becoming popular to those looking to navigate CTV advertising’s unique ecosystem. With its ability to streamline and refine the process of programmatic trading, curation … Read more

What is Second-Party Data?

Second-party data is essentially someone else’s first party data that you are accessing directly from that source. There is no data aggregator or other “middleman” involved.

Behavioral Targeting vs Contextual Targeting: A Hybrid Approach

Behavioral targeting vs contextual targeting - which is better?

Post-cookie targeting has split into two camps. Behavioral targeting vs contextual targeting. But do we really need to pit these techniques against each other? What if digital marketers combined their approach? Could they see better results? We answer those questions below. But first what exactly is contextual and behavioral targeting? The Case for a Hybrid … Read more

A New Chapter in Data Collaboration: A Message from Lotame CEO Andy Monfried

Lotame enters a new chapter in data collaboration

It’s finally happening. The (third-party) cookie is crumbling around us. As the digital marketing landscape faces a(nother) seismic shift, Lotame remains at the forefront of innovation to ensure digital marketers stay a step ahead. In a world moving beyond third-party cookies, our focus isn’t just on adapting to change — it’s about leading it. We’re … Read more

The Power of Data Collaboration Platforms: A Game-Changer in Digital Marketing

TL;DR: In a world with or without third-party cookies, data collaboration platforms are emerging as essential for digital marketers to effectively use first-party data while respecting privacy. Data collaboration platforms facilitate the combination and analysis of internal and external data, offering insights for informed decision-making and enabling targeted advertising strategies. Benefits include centralizing data, extracting … Read more

2024 Adtech Predictions: Google’s Cookie Challenge, SSP Rise, and the Retail Media Revolution

What will 2024 mean for adtech? We invited the top minds at Lotame to share their insights and forecasts on the key trends and issues that will shape the upcoming year. 1. Google’s Cookie Controversy: Google’s potential delay and abrupt enforcement of its cookie shutdown will create significant disruption in digital marketing, affecting holiday campaigns … Read more

Data Democratization in Marketing: New Trends in Brand-Agency Partnerships

Redefining brand/agency relationships in the age of data democratization The future of marketing relies on not just more data, but more of us being able to utilize it. As someone who works closely with agencies every day, I’ve seen first-hand how data democratization has impacted both how agencies work and what work they do. With … Read more

Lotame Named a G2 Top Leader for More Than Two Years in a Row

We’re pleased to announce that Lotame’s end-to-end data collaboration platform, Spherical, has been named as the Number One Leader in the Data Management category in G2’s Winter 2024 Grid Report for the 10th consecutive quarter! In addition to the Top Leader award, Lotame has earned multiple badges from G2 over the past year, including: “The voice … Read more

CTV Glossary: A Comprehensive Guide to Connected TV Advertising Terminology

In recent years, streaming video has surged into the limelight, shaping the media landscape. Streaming now commands a substantial 27% of total TV time in the U.S., fueled by the prevalence of connected devices, present in 77% of U.S. households. This surge in consumption has triggered a revolution in advertising. CTV advertising spend is sprinting … Read more

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