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From the rise of curated marketplaces to the growing influence of AI and retail media, marketers will need to rely on foresight and adaptability more than ever to win in 2025. To help you navigate these changes, we’ve gathered predictions and advice from some of Lotame’s leading thought leaders. Read on to discover the key … Read more
In a business that loves its buzzwords, the conversation surrounding “curation” has practically gone viral — in more ways than one. Not only is everyone talking about the issue, but it’s making some people feel ill. Call it PANSS (Post Ad Network Stress Syndrome). I get it. People hear about curation, and aren’t even sure … Read more
Everyone is talking about efficiency these days. It’s a gold standard in the advertising industry. All digital marketers want to stretch their ad budgets as far as possible. Enter Supply Path Optimization (SPO), a strategy for streamlining the process of buying ad inventory. What is Supply Path Optimization? Supply Path Optimization involves identifying and utilizing … Read more
This may come as no surprise but data challenges are everywhere with 98% of marketers and agencies encountering barriers in data orchestration and utilization. This stat comes directly from The State of Data Collaboration: A Global Perspective research report summarizing a survey of more than 1,200 marketers and agencies across six global markets. Data orchestration … Read more
As we move further into the year, CMOs are stuck. The digital marketing world just keeps getting more complicated as data becomes both a blessing and a curse. The sheer volume of consumer insights available today is staggering, yet many CMOs find themselves trapped in a data dilemma — forced to choose between cutting costs … Read more
How to Use Data Empowered Political PMPs for Political Marketing As the 2024 election season heats up, political campaign marketers are preparing to reach voters with precision and impact. The stakes are high, and the competition steep for political campaign marketing, making it even more critical for digital marketers to find ways to cut through … Read more
To understand the story of digital advertising, you have to follow the pendulum of power’s arc as it swings back and forth between supply-side platforms (SSPs) and demand-side platforms (DSPs). When cookie-based solutions dominated and put the power on the side of buyers, it seemed DSPs were going to hold on to the top spot … Read more
As the data landscape continues to evolve, gaining actionable data-driven marketing insights is no easy feat. The rapidly expanding volume of data, combined with its fragmentation across various platforms, creates hurdles that have moved beyond the mere collection and reporting of data. Now, cross-referencing, synthesis, and analysis require high degrees of speed, confidence, and agility … Read more
In a move that surprised many, Google has backpedaled on its plan to eliminate third-party cookies from its Chrome browser. This has left the ad industry, which has been scrambling to prepare for a cookieless future, with mixed feelings and many questions. What does this decision mean for the future of advertising? How should publishers … Read more
The digital advertising landscape is undergoing a seismic shift, driven by the impending demise of third-party cookies. This once-reliable tool for tracking user behavior and delivering targeted ads is fading into obsolescence, leaving marketers grappling with uncertainty and a pressing need for innovative solutions. While the future may seem murky, one strategy shines bright as … Read more
