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With The Wires Awards ceremony approaching, Lotame’s VP of Data Solutions EMEA, Alison Harding, sat down for a Q&A to discuss her Ad Tech Personality of the Year nomination, recognising her 20-year-long impact on the industry.
Next summer, the world’s biggest sporting event is coming to North America. With national teams competing across 16 cities in the U.S., Mexico, and Canada, the FIFA World Cup 2026 promises unprecedented scale, visibility, and unmissable commercial opportunity. It will draw billions of global viewers, pack local stadiums (and surrounding businesses), and dominate sports media. … Read more
Discover how independent advertising agencies can use data and AI to compete with holding companies. Build smarter data strategies and drive better results.
TL;DR Lotame’s NFL fan demographics and behavior insights paint a vivid picture of fans who represent a true cross-section of the U.S. population. Their habits stretch well beyond football, making them a powerful consumer group for advertisers. Key insights: I’ll be honest: being a Jets fan is like being locked in perpetual optimism. One week, … Read more
Discover how connected data marketing empowers brands and digital marketers to target smarter during the cost-of-living crisis.
The evolution of marketing data strategies has reached a new milestone. With privacy regulations tightening and third-party signals fading, brands are turning to a more sustainable, secure, and scalable solution: a robust identity resolution strategy. From DMPs to data clean rooms, the path has been paved by innovation. But today, the holy grail lies in … Read more
TL;DR Marketing to sports fans works best when you tap into their real-world habits and live engagement. Lotame data shows these audiences are highly active, loyal, and primed for targeted campaigns. By aligning campaigns with these behaviors, brands can score conversions and loyalty from one of the most engaged consumer segments. Insights from the Lotame … Read more
Discover proven Black Friday marketing strategies with Lotame Data Exchange insights. Learn how to target high-intent holiday shoppers and boost your sales this season.
Now is the time to start planning and launching your Q4 holiday season campaigns using our holiday shopping audience segments at scale.
Worried about Microsoft Invest DSP shutting down? Learn how Lotame helps you avoid disruption by matching or custom-building your audience segments for alternative DSPs.
