Connected Data Marketing: How Brands Navigate Consumer Behavior in the Cost-of-Living Crisis
Discover how connected data marketing empowers brands and digital marketers to target smarter during the cost-of-living crisis.
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Mastering Identity Resolution Strategy: How Brands Can Connect Data Without Losing Control
The evolution of marketing data strategies has reached a new milestone. With privacy regulations tightening and third-party signals fading, brands are turning to a more sustainable, secure, and scalable solution: a robust identity resolution strategy. From DMPs to data clean rooms, the path has been paved by innovation. But today, the holy grail lies in … Read more
Marketing to Sports Fans: Data-Driven Strategies That Score
TL;DR Marketing to sports fans works best when you tap into their real-world habits and live engagement. Lotame data shows these audiences are highly active, loyal, and primed for targeted campaigns. By aligning campaigns with these behaviors, brands can score conversions and loyalty from one of the most engaged consumer segments. Insights from the Lotame … Read more
Black Friday and Cyber Monday Marketing Strategies: Data-Driven Insights for Holiday Campaigns
Discover proven Black Friday marketing strategies with Lotame Data Exchange insights. Learn how to target high-intent holiday shoppers and boost your sales this season.
Q4 Holiday Shopping Audiences: Data-Driven Segments for Smarter Campaigns
Now is the time to start planning and launching your Q4 holiday season campaigns using our holiday shopping audience segments at scale.
Navigating Microsoft’s DSP Shutdown: How to Keep Your Campaigns Running Smoothly
Worried about Microsoft Invest DSP shutting down? Learn how Lotame helps you avoid disruption by matching or custom-building your audience segments for alternative DSPs.
AI‑Driven Programmatic Advertising: Is Your Data Ready to Keep Up?
Discover why clean, connected, and structured data is essential for AI-driven programmatic advertising. Learn how Lotame’s approach ensures data readiness for smarter, faster campaign optimization.
What Defines the Best Audience Intelligence Platforms
In today’s attention economy, guessing who your audience is or what they care about is not just outdated—it’s risky. With media consumption patterns splintering across platforms and third-party cookies becoming less reliable, digital marketers can no longer rely on intuition, outdated personas, or even last year’s campaign data. The rules have changed, and brands are … Read more
Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.
A strong AI data strategy is crucial for unlocking personalization, prediction, and performance. Learn 6 key steps to feed your AI the right data, from leveraging collaboration to choosing the right platform. Discover how to avoid common pitfalls and maximize AI’s potential.
Adtech Glossary
In the ever-changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created an Adtech Glossary for an easy-to-use guide to understanding all of the current advertising and programmatic abbreviations that exist within today’s digital ecosystem. A-D Ad Exchange … Read more
