The Data Diet Your AI Needs to Thrive: Q&A with Lotame CRO Chris Hogg
Lotame CRO Chris Hogg explains why connected, high-quality data and identity resolution are critical to build a successful AI data strategy for marketers.
Article
Read more
5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)
Discover five creative ways to use marketing data—from identifying growth audiences to pairing AI with storytelling—and learn how top brands turn data into real results.
Impacting Ad Tech: A Q&A with Alison Harding, Finalist for Ad Tech Personality of the Year
With The Wires Awards ceremony approaching, Lotame’s VP of Data Solutions EMEA, Alison Harding, sat down for a Q&A to discuss her Ad Tech Personality of the Year nomination, recognising her 20-year-long impact on the industry.
Marketing to World Cup 2026 Audiences: A Strategic Playbook for Advertisers
Next summer, the world’s biggest sporting event is coming to North America. With national teams competing across 16 cities in the U.S., Mexico, and Canada, the FIFA World Cup 2026 promises unprecedented scale, visibility, and unmissable commercial opportunity. It will draw billions of global viewers, pack local stadiums (and surrounding businesses), and dominate sports media. … Read more
AI for Advertising Agencies: How Indie Shops Can Win with Data and AI
Discover how independent advertising agencies can use data and AI to compete with holding companies. Build smarter data strategies and drive better results.
Reaching NFL Fans: Demographics & Behavior Insights
TL;DR Lotame’s NFL fan demographics and behavior insights paint a vivid picture of fans who represent a true cross-section of the U.S. population. Their habits stretch well beyond football, making them a powerful consumer group for advertisers. Key insights: I’ll be honest: being a Jets fan is like being locked in perpetual optimism. One week, … Read more
Connected Data Marketing: How Brands Navigate Consumer Behavior in the Cost-of-Living Crisis
Discover how connected data marketing empowers brands and digital marketers to target smarter during the cost-of-living crisis.
Mastering Identity Resolution Strategy: How Brands Can Connect Data Without Losing Control
The evolution of marketing data strategies has reached a new milestone. With privacy regulations tightening and third-party signals fading, brands are turning to a more sustainable, secure, and scalable solution: a robust identity resolution strategy. From DMPs to data clean rooms, the path has been paved by innovation. But today, the holy grail lies in … Read more
Marketing to Sports Fans: Data-Driven Strategies That Score
TL;DR Marketing to sports fans works best when you tap into their real-world habits and live engagement. Lotame data shows these audiences are highly active, loyal, and primed for targeted campaigns. By aligning campaigns with these behaviors, brands can score conversions and loyalty from one of the most engaged consumer segments. Insights from the Lotame … Read more
Black Friday and Cyber Monday Marketing Strategies: Data-Driven Insights for Holiday Campaigns
Discover proven Black Friday marketing strategies with Lotame Data Exchange insights. Learn how to target high-intent holiday shoppers and boost your sales this season.
