Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
As the data landscape continues to evolve, gaining actionable data-driven marketing insights is no easy feat. The rapidly expanding volume of data, combined with its fragmentation across various platforms, creates hurdles that have moved beyond the mere collection and reporting of data. Now, cross-referencing, synthesis, and analysis require high degrees of speed, confidence, and agility … Read more
We don’t need to tell you first-party data is gold. Digital marketers know that by now. But while some brands and publishers have succeeded in gathering valuable email addresses and mobile IDs, many struggle with scaling and enriching their authenticated user data. This challenge often pushes businesses towards the walled gardens of social media and … Read more
The death of third-party cookies has ushered in a new era for marketers: the age of anonymity. Reaching and understanding your audience has become a challenge, with a growing disconnect between the data you have and the vast pool of anonymous consumers. This is where using a data collaboration platform (DCPs) and the following DCP … Read more
In our data-driven world, digital marketers are leaning hard on insights from customer information to shape decisions, strategies, and engagement. But simply having data isn’t enough. Businesses need to collaborate and share data to truly unlock its potential. This allows them to gain new perspectives, improve products and services, and drive sustainable growth. This guide … Read more
Digital marketing analytics allow businesses to gather and analyze data to gain insights into consumer behavior, preferences, and patterns. Overall, analytics are at the core of data-driven decision making for most businesses. This article will address what digital marketing analytics are and some specific uses for market research, marketing strategy, campaign planning, and reporting. What … Read more
Data can help businesses better understand their customers, improve their advertising campaigns, personalize their content and improve their bottom lines. However, you will need the right data analytics tools and processes before reaping the many benefits of having this information at your disposal. Raw data can have tons of potential, but you’ll need data analytics … Read more
Some tips from our audience-building experts on how to build even better audiences on the Lotame platform for increased engagement.
