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Kristen Whitmore

Vice President, Consumer Intelligence & Analytics

Kristen Whitmore helps marketers, agencies, and publishers uncover audience insights to fuel smarter strategies.

The right experience matters.

20 years of proven data expertise.

All Articles by Kristen

Navigating Unpredictable Consumer Behaviour with Data: A Q&A with Kristen Whitmore

Article

4 min read

Navigating Unpredictable Consumer Behaviour with Data: A Q&A with Kristen Whitmore

Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers

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Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers

Data-Driven Marketing Insights for Marketers in 2024

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5 min read

Data-Driven Marketing Insights for Marketers in 2024

Is Data Collaboration Right for Your Business? Explore the Benefits

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Is Data Collaboration Right for Your Business? Explore the Benefits

5 Data Collaboration Platform Use Cases for Marketers

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5 Data Collaboration Platform Use Cases for Marketers

Best Practices for Data Collaboration: Your Guide to Unlocking Powerful Partnerships and Growth

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Best Practices for Data Collaboration: Your Guide to Unlocking Powerful Partnerships and Growth

Digital Marketing Analytics: Beginner Tips for Marketers

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Digital Marketing Analytics: Beginner Tips for Marketers

What Is Data Analytics?

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What Is Data Analytics?

Best Practices for Building Audiences in a DCP

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Best Practices for Building Audiences in a DCP