What is Zero-Party Data: Zero vs First-Party Data
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
Alison Harding
Q4 Holiday Audience Segments for Successful Marketing Campaigns
Access Lotame CTV inventory — and holiday audience segments — all at scale As we head into the busiest season of the year for many brands, retailers, and eCommerce sites, it’s time to put your game face on. Yes, it’s time to start planning for the Q4 holiday season. In 2023, US holiday retail sales … Read more
Lotame Data Exchange: Easter Audience Segments
This April, families around the world will celebrate Easter. Be a part of their traditions, whether religious or secular, as millions dress in their Sunday best to celebrate, prepare festive family meals, worship or decorate Easter eggs. See our prepackaged segments, available in multiple DSPs such as DV360, or request a custom-made audience.
Lotame Data Exchange: Earth Day Audience Segments
On April 22, the world comes together to support Earth Day and protecting the environment. Increase awareness and drive adoption of your eco-friendly products and community-service driven campaigns with in-market consumers. See our prepackaged segments, available in multiple DSPs such as DV360, or request a custom-made audience. Download flyer or reach out to the Lotame … Read more
Planning a Campaign for Diwali?
Diwali is a five-day Hindu holiday held in either October or November each year. Celebrations include feasts, decorations, prayer, shopping and gift-giving. Before the actual festival, many people clean, renovate and decorate their homes and work spaces. During this timeframe we typically see an uptick in shopping behaviors amongst Indian population. Similar to Christmas, the … Read more
What Is First-Party Data?
What is first party data, how is it collected, and how can you use it to increase campaign ROI?
Back to Basics: What is Boolean Logic?
A crash course on Boolean Logic as it applies to building audiences within the Lotame DMP.
Buying Third-Party Data: Best Practices Evaluating Data Providers
A look at how to strategically purchase third-party data within the Lotame platform in order to effectively build audiences.
