Why Risk It? | Activate Smarter with 20 Years of Experience

Products
- - - PRODUCTS
- - - Spherical Platform
      
      Get data empowered with orchestration, enrichment, insights & activation capabilities.
  - - Addressable Audiences
      
      Unlock reach with Curated Marketplaces and Lotame Data Exchange marketplace.
  - - Data & Identity Services
      
      Standalone services help marketers understand consumers and advertise more effectively.
Capabilities
- - - Capabilities
- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
    - Audience Enrichment
      
      Tap into a richer view of customers and prospects.
    - Audience Insights
      
      Get the intel you need to impact consumer experiences.
  - - Curation
      
      Find your audience in surprising, less crowded places.
    - Collaborations: Insights & Targeting
      
      Expand data sources to unlock new insights and targeting.
    - CTV Targeting
      
      Engage specific audiences on streaming video.
  - - First-Party Data Onboarding & Management
      
      Connect, enrich, analyze, and segment offline and online data.
    - Identity Resolution & Activation
      
      Identify unique users across various channels and devices.
    - Revenue & Monetization
      
      Convert valuable data into advertising revenue.
Partner Connections
Resources
Company
- - - Company
- - - About Us
      
      Learn more about our 20 years of data and tech experience.
  - - Events & Webinars
      
      Join us and get all of your questions answered, live.
  - - Careers
      
      Grow your career at Lotame and join our trailblazing “Lota-Family.”
  - - Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis
      
      Read more
Search
Privacy Center
Platform Login
Contact Us

Alexandra Theriault

Alexandra Theriault

Chief Growth Officer

Alexandra Theriault is the Chief Growth Officer for Spherical, Lotame’s data collaboration platform, where she helps brands unlock the full value of their first-party data for marketing and advertising.

The right experience matters.

20 years of proven data expertise.

All Articles by Alexandra

How to Build a Data Strategy That Actually Works in Advertising

Article

7 min read

How to Build a Data Strategy That Actually Works in Advertising

Data Partnerships: Why They’re Driving the New Collaboration Economy

Article

3 min read

Data Partnerships: Why They’re Driving the New Collaboration Economy

Identity-Driven Marketing: Why Identity Is Doing the Heavy Lifting Now

Article

8 min read

Identity-Driven Marketing: Why Identity Is Doing the Heavy Lifting Now

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

Article

4 min read

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

What’s Really Holding Back First-Party Data Success? A Candid Q&A with Alex Theriault

Video

3 min read

What’s Really Holding Back First-Party Data Success? A Candid Q&A with Alex Theriault

What Defines the Best Audience Intelligence Platforms

Article

12 min read

What Defines the Best Audience Intelligence Platforms

Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.

Article

4 min read

Your AI Is Hungry. 6 Steps to Feed It a Better Data Strategy.

Your Ads Are Only as Good as Your Audience Activation—Here’s Why

Article

9 min read

Your Ads Are Only as Good as Your Audience Activation—Here’s Why

How Young Agency Media Buyers Can Win With Data Enrichment

Article

4 min read

How Young Agency Media Buyers Can Win With Data Enrichment

Data Collaboration Trends: The State of Data Collaboration Chapter 4

Research

3 min read

Data Collaboration Trends: The State of Data Collaboration Chapter 4