Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
As Chief Growth Officer at Lotame, I’ve spent years navigating the intricate relationship between audiences and advertising. It’s like two sides of the same coin—you can’t have one without the other. But which comes first? The chicken-or-egg debate applies here too: Do you create an offer you want to advertise and then find an audience, … Read more
If you’re just starting your career as an agency media buyer, here’s a secret: Get really smart about data enrichment. Why? Three reasons: A lot of campaigns start with Google Audiences as a base, and for good reason. Those audiences are free, they give advertisers a head start, and they can perform pretty well. But … Read more
The data collaboration landscape is constantly evolving. To stay ahead of the curve, we took a deep dive into the latest trends and technologies. In Chapter Four of Lotame’s “The State of Data Collaboration: A Global Perspective,” fielded by Cint, we explore the rising adoption of data collaboration platforms and how they are transforming the … Read more
This may come as no surprise but data challenges are everywhere with 98% of marketers and agencies encountering barriers in data orchestration and utilization. This stat comes directly from The State of Data Collaboration: A Global Perspective research report summarizing a survey of more than 1,200 marketers and agencies across six global markets. Data orchestration … Read more
There’s no denying that digital marketers everywhere are facing data challenges. In Chapter One of Lotame’s “The State of Data Collaboration: A Global Perspective,” fielded by Cint, we highlight how data obstacles are pervasive, with 98% of marketers and agencies citing some form of barrier in their data orchestration and utilization efforts. The Ubiquity of … Read more
Let’s be honest, digital marketing is complicated. From the deprecation of third-party cookies to the ever-increasing focus on consumer privacy, marketers have a lot to navigate. In today’s digital world, audience addressability in marketing should be the North Star for brands looking to effectively reach and engage their target audience. Addressability allows marketers to identify … Read more
You’ve got data, but do you know how (best) to use it? In part 1 of this Martech Podcast Q&A, Lotame’s Chief Growth Officer, Alexandra Theriault speaks with Doug Bell, CMO of Chief Outsiders about the rise of data collaboration and why it’s critical in a world without third-party cookies. From the challenges of integrating … Read more
What exactly is offline data, and how do you onboard it into an online space, especially with all these data privacy restrictions? Learn more about data onboarding 101.
Second-party data is essentially someone else’s first party data that you are accessing directly from that source. There is no data aggregator or other “middleman” involved.
TL;DR: In a world with or without third-party cookies, data collaboration platforms are emerging as essential for digital marketers to effectively use first-party data while respecting privacy. Data collaboration platforms facilitate the combination and analysis of internal and external data, offering insights for informed decision-making and enabling targeted advertising strategies. Benefits include centralizing data, extracting … Read more
