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Accuracy Matters: Lotame Precision Audiences

March 9, 2021

Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, now available in your DSPs.

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What Are Precision Demographic Audiences?

Created with our proprietary curation and verification process, Lotame Precision Audiences are:

  • VALIDATED: Proprietary “continually on” validation tests mean these segments exceed industry standards so you can be confident you are reaching your intended audience.
  • GLOBALLY SCALED: Covers all major markets, creating an opportunity for quality data across all audiences.
  • PROPRIETARY: Curated & validated by Lotame’s team of data experts, unlike anything else available on the market!

Precision Demographic Audiences: By the Numbers

A major CPG brand used Lotame Precision Demographic Audiences for demographic targeting, and here is a sample of how they scored compared to industry benchmarks:

  • In the US, the CPG brand tested an audience of 20MM females ages 18-34. The results scored double the accepted industry benchmark!
  • In the UK, the CPG brand tested an audience of 40MM females 25-54. This audience tested 25% above benchmark at 40MM profiles.
  • In Germany, the CPG brand tested an audience of 40MM male profiles age 18-34. This audience scored 30% above accepted industry benchmarks.

Hear From More Clients Who Use Precision Demographic Audiences

Interested in Precision Audiences?

Precision Audiences are now available in your DSP for immediate purchase. Or, if you want more info on these Precision Audiences, fill out the form below and someone from our team will get in touch! Or read more about the Lotame Data Exchange.