Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, now available in your DSPs.
Created with our proprietary curation and verification process, Lotame Precision Audiences are:
A major CPG brand used Lotame Precision Demographic Audiences for demographic targeting, and here is a sample of how they scored compared to industry benchmarks:
Precision Audiences are now available in your DSP for immediate purchase. Or, if you want more info on these Precision Audiences, fill out the form below and someone from our team will get in touch! Or read more about the Lotame Data Exchange.