In our continued efforts to increase data quality, Lotame is proud to announce that we have been verified as a participant in the TAG Registry by the Trustworthy Accountability Group (TAG), an advertising industry initiative to
fight criminal activity across the digital advertising supply chain.
TAG-registered companies have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process powered by Dun & Bradstreet and approved by TAG. They also receive a TAG-ID, a unique, global and persistent identifier that enables partners to verify legitimacy and reputation.
Lotame understands that data quality is at the front of every digital marketing conversation, and joining the TAG Registry is just one of many steps we are taking to help our customers ensure that they are using their marketing dollars wisely and effectively.
Brand marketers lose billions each year to fraud, piracy and malware. Research by the IAB and Ernst & Young estimated that $8.2 billion can be saved each year if the digital advertising industry works together to eradicate corruption across the supply chain.
TAG works with brands, publishers and MarTech vendors throughout the supply chain in four areas critical to the continued growth and development of the digital advertising industry: Eliminating Fraud; Combating Malware; Fighting Internet Piracy; and Promoting Transparency. TAG Registration is a requirement for participation in all four of these programs.
TAG programs are proven to increase brand safety. Research conducted by the 614 Group measuring the effectiveness of TAG’s Certified Against Fraud Program found that the use of TAG Certified distribution channels for digital advertising reduced the level of fraud to 1.48%, resulting in an 83% reduction over industry averages.
The TAG-ID and the TAG Registry make it possible for legitimate companies to identify responsible, trusted players across the digital advertising ecosystem, helping to solve the challenges of fraud, malware, piracy and transparency facing digital advertisers today.
Lotame is now listed in the TAG Registry, joining a protected community of supply chain participants that demonstrate a commitment to higher standards of transparency and disclosure to their partners.
The Verified by TAG Program ensures that Lotame – and our clients – can choose to do business only with legitimate partners, and that criminals are not masquerading as our clients’ brands.