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Lotame Named to TMW’s List of Most Innovative Companies in Marketing Technology

Lotame takes part in the TMW 100 competition for its product innovation in customer data collection, analysis, and activation.

New York, NY – September 19, 2023 – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, is thrilled to announce their inclusion in the 2023 TMW 100. The company’s submission was reviewed by an esteemed panel of martech authorities from around the globe, including Asia Pacific, North America, Europe, LATAM, and MENA. Subsequent to the panel’s selection, public voting is set to take place from Friday September 15 to Friday September 29, influencing the final rankings of all contenders from 1st to 100th place. 

Winners will be announced during the TMW 100 awards ceremony at the three-day marketing operations event MOps-Apalooza. In addition to the event recognition, Lotame will also be included in Martech Weekly’s annual Martech Innovation Index Report.

“We are thrilled by the enthusiastic turnout in our inaugural year,” said Juan Mendoza, CEO and founder of Martech Weekly. “We knew that the industry was in desperate need of a new kind of awards program. One that would take an industry neutral approach to evaluating which companies are driving the future of martech through innovation and execution. This year’s TMW 100 is a truly impressive list of innovators and we’re excited to see which company will take the first place prize as chosen by the marketing public.”

Nominations from organizations around the globe were reviewed by Judges across three innovation areas: Product, Customer, and Business. 

The assessment focused on excellence in these specific areas:

  • Compelling Story and Impact Benefits 
  • Novelty and Uniqueness 
  • Scalability and market potential
  • Ethics approach
  • Industry collaboration
  • End user outcomes

“Marketers have no shortage of options when it comes to collecting, analysing and activating their most valuable resources — data,” said Alexandra Theriault, Chief Growth Officer at Lotame. “It’s a challenging landscape to navigate, to say the least, with many point solutions and others promising beyond their means. We’re thrilled to be in such high calibre company as our own Spherical platform uniquely bridges the worlds of martech and adtech as a perfect complement and accelerator to a brand’s CDP.”