As marketers, publishers, and adtech professionals prepare for Google’s deprecation of third-party cookies, the future can feel unknown and uncertain. The ever-changing and evolving cookieless landscape is hard to navigate. But with a little bit of planning, change can be good!
Lotame’s Chief Revenue Officer, Chriss Hogg, joined Havas Media Group for an online chat on Embracing a Cookieless Future. Chris, along with Managing Partner for Martech and Data Strategy, Bede Feltham, and Transformation Consultant, Paul Bennett discussed the impact of this new future and how best to embrace emerging solutions.
“It’s not just about having the largest data set, it’s about having the right data set for the right strategy for the right use case,” Chris said.
Some items discussed included:
- The role of identity and data in a cookieless future
- The buzz around first-party data
- The importance of addressability
- Best practices of data activation
- The pro’s and con’s of Data Clean Rooms
- Customer Data Platforms
Find the recording as well as other episodes in the series here.
About Chris: 
Christopher Hogg is Lotame’s Chief Revenue Officer leading commercial business, developing strong relationships with enterprise marketers, digital advertising agencies, and media companies. Chris’ consultative approach is informed by nearly two decades of adtech experience and fluency in data enrichment and identity solutions. Prior to Lotame, Chris sat on the other side of the desk as a client evaluating, acquiring, and implementing various technologies for global companies like Independent News and Media, France Telecom – Wanadoo / Orange UK and Unanimis. Chris credits his leadership success to understanding what his clients care about in order to be the best partner possible.