Lotame is thrilled to welcome Independent Online, a leading South African news publisher, to the…
For a well-known health & lifestyle publisher, over 90% of the data they target is first-party in nature. With a comprehensive website spanning an array of specific topics, the primary focus has been to package their high-quality content consumption data, limiting their investment on supplemental third-party data. This company was in a very admirable situation: they were running out of inventory to sell because there was too much demand from advertisers. They were looking for creative ways to increase the inventory available to sell, and they turned to Lotame to help them increase their ROI with DMP.