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The Elephant in the Room: Why Data Quality Should Be Part of Every Conversation

Lotame is proud to be a sponsor of Advertising Week Europe, March 19-22nd in London, the world’s largest conference for advertising, marketing and technology that will bring together over 40,000 industry leaders. 

Don’t miss Lotame’s panel session within the data track, The Elephant in the Room: Why Data Quality Should Be Part of Every Conversation, taking place on Tuesday, March 20th at 12:55pm.
(Location: The Guardian Stage at Picturehouse Central W1D 7DH)

Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. We’re not only shining a light on the issue, but we’ll dissect data quality through a multi-lens view, exploring its different business applications, how it can affect targeting and measurement, and why it needs to be part of every conversation.


Andy Monfried, Lotame’s CEO & Founder (@andymonfried) will kick off with a mini keynote and then take a seat on our panel alongside:

  • Paul Gubbins, Programmatic Lead, Unruly @Gu881n5
  • Terry Hornsby, Director Of Programmatic and Ad Product, Trinity Mirror
  • Yvonne O’Brien, Data & Insight Consultant, The Specialist Works @ymobrien
  • Moderated by Chris Hogg, Managing Director, EMEA, Lotame @hoggyhoggyhoggy

Ask our panelists questions in advance on Twitter! Tag @Lotame #AWEurope

Topics that will be addressed:

  • Understand the issue of data quality through a multi-lens view
  • Quality has different meanings for different business applications. How do you define quality within your organisation?
  • How data quality can affect targeting and measurement
  • Questions you should be asking your data providers
  • Actions you can take now

Don’t forget to add our session to your agenda!