Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management…
Imagine being able to optimize audiences, your perfect AUDIENCES targeted across smart phones, tablets, laptops and desktops. Now you can with Lotame’s Audience Optimizer. Our machine-learning technology analyzes the behavioral attributes appended to a user’s profile to determine which attributes are most likely to predict a user’s actions. We then find look-alike and act-alike audiences that can scale your campaigns with the RIGHT audience. Check out the quick video below for more info!
Lotame’s Audience Optimizer is an easy-to-use audience optimization solution that puts the power of predictive modeling in your hands. Powered by advanced machine-learning algorithms and Lotame’s Data Exchange, which consists of rich behavioral interest and intent data across billions of unique consumer profiles, Audience Optimizer delivers the best possible performance for advertisers’ digital ad campaigns.
Lotame Audience Optimizer analyzes the behavioral attributes appended to a user’s profile to determine which attributes are most likely to predict a user’s actions. By understanding the user’s past engagements, Audience Optimizer performs a pattern matching to locate new profiles. While other types of campaign optimization, including creative optimization, inventory optimization, and bid optimization, can improve campaign performance by finding new creative iterations or inventory sources for a broad campaign, Audience Optimizer locates new profiles most likely to perform your desired campaign KPI, whether a click, conversion, or some other type of engagement.
Audience Optimizer is highly integrated with dozens of activation channels, allowing for complete data portability and flexibility to optimize your campaign wherever you may run it!