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Survey of 200 US marketers and publishers also finds desire to use multiple IDs New York, NY – (November 4, 2021) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from part two of its “Beyond the Cookie” report. Part one, “Beyond … Read more
The growth of Lotame’s demographic audience segment sales counter the narrative that the industry is leaning into contextual targeting New York, NY – (October 19, 2021) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced its U.S. third-party data sales increased by more … Read more
Digital advertising is no stranger to innovation but what exactly does the future look like beyond the cookie and how are marketers and publishers preparing? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this just-released report, we present our global survey findings to inform, inspire, and … Read more
Lotame today announced the release of its first-ever “Data Activation & Success Report.” As more publishers and marketers invest in audience data collection and activation, the report examines how these organizations use audience data, manage it and evaluate its success. For the study, more than 300 senior decision-makers in digital media and marketing were polled … Read more
