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The data collaboration landscape is constantly evolving. To stay ahead of the curve, we took a deep dive into the latest trends and technologies. In Chapter Four of Lotame’s “The State of Data Collaboration: A Global Perspective,” fielded by Cint, we explore the rising adoption of data collaboration platforms and how they are transforming the … Read more
The marketing technology (Martech) landscape is hard to keep up with. With new tools hitting the market every day, marketers and agencies are faced with the decision on where to invest their money and which platforms will truly help them better orchestrate and activate their data. Chapter Three of Lotame’s “The State of Data Collaboration: … Read more
Digital advertising is in a constant state of flux, with programmatic ad spend at the center of it. Chapter Two of Lotame’s, “The State of Data Collaboration: A Global Perspective,” fielded by Cint, dives into the current state of programmatic advertising, revealing surprising trends and insights that are shaping the future of advertising. The Decline … Read more
There’s no denying that digital marketers everywhere are facing data challenges. In Chapter One of Lotame’s “The State of Data Collaboration: A Global Perspective,” fielded by Cint, we highlight how data obstacles are pervasive, with 98% of marketers and agencies citing some form of barrier in their data orchestration and utilization efforts. The Ubiquity of … Read more
New Study: 71% of Marketers and 64% of Agencies Turn to Data Collaboration Platforms as Data Landscape Evolves 98% of marketers and agencies face data challenges, according to Lotame | Cint’s new global study, likely prompting widespread adoption of collaboration tools for solutions New York, NY — October 2, 2024 — Lotame, the global technology … Read more
Poll of 200 digital marketers sees massive opportunity for tech, sports, entertainment, and finance companies to launch media networks New York, NY (May 10, 2023) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, released results of a survey involving 200 digital marketers, focusing on missed opportunities in the media … Read more
Winning and retaining customers is the strategic focus of any marketer or publisher. And it’s clear that data is the winning formula. Eighty percent of marketing leaders cite data, analytics and insights as key to finding new business and keeping it. While nearly 100 percent cite direct access to customer data as a competitive advantage. … Read more
Nearly 50% of publishers more likely to use clean rooms than marketers, but both cite privacy and budget as major roadblocks New York, NY – (November 3, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today released findings from its ‘Beyond the Cookie: Next … Read more
Lotame sees 10% normalization in data investment globally from 2021 to 2022 citing macro-economic uncertainty and return to pre-pandemic marketer spend. New York, NY – (October 5, 2022) – Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today reported that demand for high quality third-party audience data jumped … Read more
Lotame Sees 25% Jump in High-Quality Data Investment Globally New York, NY – (May 4, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today reported that buying of high-quality, third-party audience data increased 25% globally from 2020 to 2021. In the North America (NA) … Read more
