The Ozone Project, Taps Lotame to Unify, Connect & Activate Audience Data From its Publisher Partners
The Ozone Project, the transparent and brand safe platform for programmatic advertising, today announces its partnership with Lotame. The data company will help the programmatic platform connect and unify publishers’ audience data into a single view. Lotame is an important component in The Ozone Project’s wider data infrastructure, sitting alongside its sophisticated run-time analytics, semantic enrichment and identity capability. … Read more
