Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director
As Lotame expands through the APAC region, we’re thrilled to announce the appointment of Kirsten Newbery as Agency Sales Director, ANZ.
Press Release
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Publicis to Acquire Lotame, the World’s Leading Independent End-to-End Data Solution
Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100+ data sources. Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris FR0000130577, CAC … Read more
Lotame Named to TMW’s Top 10 List of Most Innovative Companies in Marketing Technology
Martech Weekly Announces The Most Innovative Companies in Marketing Technology—the TMW 100. Lotame Named in the Top 10! New York, NY – November 6, 2024 – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, is thrilled to announce their inclusion in the 2024 TMW 100. Lotame was reviewed … Read more
Zuzana Urbanova to Lead Lotame’s Agency Solutions in APAC
Promotion Marks a Strategic Move to Strengthen APAC Agency Partnerships and Unlock New Markets for its Innovative Products [Singapore, 22 October 2024] – Lotame, a technology company that makes customer data smarter, faster, and easier to use for digital marketers, today announced the promotion of Zuzana Urbanova to Vice President of Agency Solutions, APAC. In … Read more
Lotame Unveils Curation to Solve Addressability Gaps & Enhance Global Ad Performance
New advanced addressability offering is supported by key leadership appointments New York, NY (August 14, 2024) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, today announced the launch of Lotame Curation, a new audience offering available in North America, EMEA and APAC. The evolving … Read more
The Weather Company Leverages Lotame for Greater Efficiency and Granularity in Mobile Analytics
The Weather Company and Lotame, while using AWS Clean Rooms, achieve 98% faster insight generation and sevenfold increase in query efficiency New York, NY — [June 17, 2024] — Lotame today announced an enhancement to its longstanding collaboration with The Weather Company by integrating AWS Clean Rooms to optimize its data collaboration and analytics capabilities. … Read more
Lotame Launches New Data Collaboration Solutions to Help Digital Marketers
As Cookies Crumble, Lotame Launches New Data Collaboration Solutions to Help Digital Marketers Share, Analyze & Activate Data Lotame’s end-to-end data collaboration platform, Spherical, now offers Lotame Collaborate for safe external data sharing, analysis, and activation, and Lotame Onboarding to match first-party data assets with digital IDs View the Spanish release here. New York, NY … Read more
Lotame Elevates Data Interoperability with Unified ID 2.0 Adoption
Integration aims to bridge the industry gap between cross-channel addressability, offering audience activation across desktop, mobile and CTV New York, NY (January 18, 2024) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced its adoption of Unified ID 2.0 (UID2) technology to help enhance cross-channel data … Read more
Lotame Ranks #23 in the Martech Weekly’s 100 List of Most Innovative Companies Globally
Lotame lauded for Product Innovation in the crowded madtech landscape New York, NY – November 14, 2023 – Lotame is thrilled to announce their inclusion in the 2023 TMW 100. Placing in the Top 25, Lotame was reviewed by an esteemed panel of martech authorities from around the globe, including Asia Pacific, North America, Europe, … Read more
Pepsico Mexican Foods Beats Campaign Performance Benchmarks with Cookieless Lotame Panorama ID
Haga clic aquí para leer en español. Media agency Anagram collaborated with global technology company Lotame to preserve and extend Pepsico Mexican Foods’ addressability across devices and the open web Mexico City, MX – (April 12, 2023) – Lotame (www.lotame.com), the global technology company that makes customer data smarter, faster, and easier to use, today … Read more
