Press Release

Haga clic aquí para leer en español. Lotame’s privacy-first identifier drove 31% more impressions than cookies across all browsers MEXICO CITY –  Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced findings from a study conducted with MediaMath to test the viability of a … Read more

Founding members – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar, and PubMatic – will work collaboratively across the European media and advertising  ecosystem to support the development of a positive, sustainable roadmap for  addressable media   Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame,  Neustar, and PubMatic, in association with The Project X Institute, … Read more

As published on LiveRamp.  Privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the adtech ecosystem has become increasingly fragmented. Each of these changes has affected critical marketer workflows, including … Read more

The latest episode of ExchangeWire’s TraderTalk TV featured Lotame’s Global Partnerships Lead, Pierre Diennet, and ExchangeWire’s Ciaran O’Kane. They discussed privacy-centric user identification in a post-cookie world and Lotame’s identity solution for the open web, Panorama ID™.  Watch the whiteboard session above as they discuss: If you’d like to learn more about how Lotame is … Read more

PubMatic and MediaMath support the Panorama ID to power cookieless advertising across the open web New York, NY – (June 8, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent … Read more

The two leading platforms join a growing list of companies that support Panorama ID as the interoperable, connectivity solution for the global open web. London, UK – (May 25, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform … Read more

Supporting data partners include Dun & Bradstreet, ShareThis, and Throtle, among others New York, NY – (April 21, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 11 leading data partners including Dun & Bradstreet, ShareThis, and Throtle will support … Read more