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Salesforce, mParticle, Tealium and Simon Data Among Others Connect with Spherical to Accelerate the Value of First-Party Data New York, NY (January 23, 2023) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced the launch of Spherical, a next-generation data platform to accelerate first-party data, whether … Read more
Haga clic aquí para leer en español. Bogota, Colombia – (November 29, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a campaign by The Chamber of Commerce of Bogota (CCB) that proved cookieless targeting via Lotame Panorama ID not only … Read more
Lotame is voted Best Data Management Platform in 2022 and 2021, demonstrating leadership and innovation at Adweek’s Readers’ Choice “Best Of Tech Partner Awards” For the second year in a row, Lotame was voted Best Data Management Platform, by Adweek’s Readers’ Choice: Best of Tech Partner Awards. Readers submitted thousands of votes across 33 categories, … Read more
Publishers who use Amazon Publisher Services (APS) now have a convenient and free way to reach more consumers with Lotame Panorama IDTM, the first global, people-based, privacy-first identifier for the open web. Through the recently announced integration with APS Connections Marketplace (CxM), publishers who use CxM can drive more revenue across direct and programmatic channels … Read more
Nishanth Raju Steps Up as Lotame’s Managing Director of SEA and Frederic Marthoz Transitions to Lotame’s Revenue and Global Partnerships team as Vice President SINGAPORE/MUMBAI/LONDON//SYDNEY – (September 8, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today announced that it has strengthened its … Read more
Haga clic aquí para leer en español. Industry-wide collaboration with Xaxis, Xandr and PubMatic proves that Lotame’s interoperable solution solves for cookieless targeting today. Mexico City, MX – (July 13, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced findings from a Banana … Read more
We’re excited to announce Lotame has won a prestigious IAB Europe Research award for our research study, Beyond the Cookie: The Future of Advertising for Marketers and Publishers. The winners were announced and celebrated at the Gala Dinner of IAB Europe’s Flagship Annual Event ‘Interact’ on 25th May in Madrid. The IAB Europe Research Awards … Read more
Adopted by over 18,000 publishers globally, Panorama ID continues to yield proven success as a leading interoperable, connectivity solution for the global open web. New York, NY – (May 17, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today announced that Google has authorized … Read more
Expert Advisory Group of experienced executive leaders from across the European industry will work with founding members of the Initiative to help advertisers, agencies and media owners navigate Europe’s fast-changing advertising landscape for addressable media Today, the European Addressable Media Initiative announced that it has assembled an experienced group of senior executives to serve as … Read more
Eliza Nevers will serve as Chief Product Officer; Hunter Terry will lead the high-growth CTV channel as the Commercial Lead and Chris Hogg will oversee global platform sales. New York, NY – (March 7, 2022) – Lotame (www.lotame.com), the only flexible data solutions provider to future proof connectivity and drive performance across all screens, today … Read more
