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How do you find and reach the right audience when everyone is fighting for consumers’ attention? Media buyers are always looking for new ways to address their next best customers, while smashing KPIs for their clients. Many programmatic advertisers are investing in private marketplace (PMP) deals, which provide a mix of transparency, control and premium … Read more
The deprecation of third-party cookies poses significant challenges for digital marketers everywhere. As we navigate this shift, selecting the right identity resolution vendors is critical. But with so many options on the market, it’s straight-up confusing. In this post, we’ve compiled the most important questions (26 to be exact!) to help make your evaluation process … Read more
IAB Tech Lab’s Rearc Addressability Working Group announced the release of the first-ever Identity Solutions Guidance document, with Lotame recognized as a significant contributor. This comprehensive guide is a significant milestone in the programmatic advertising ecosystem, addressing the evolving challenges of consumer identification amid regulatory changes and actions taken by major platforms, operating systems, and … Read more
Events like America’s Cup in Barcelona, and the UEFA Euro 2024 provide a huge opportunity for smart digital marketers to advertise to football fans. According to a recent survey, 52 percent of UK CTV viewers plan to stream Euro 2024. Football dominates viewership in Europe, with 84 percent watching men’s football and 52 percent watching … Read more
In our data-driven world, digital marketers are leaning hard on insights from customer information to shape decisions, strategies, and engagement. But simply having data isn’t enough. Businesses need to collaborate and share data to truly unlock its potential. This allows them to gain new perspectives, improve products and services, and drive sustainable growth. This guide … Read more
TL;DR: Google’s decision to allow users to opt out of third-party cookies marks a significant shift in the digital marketing landscape. While the third-party cookie phase-out won’t happen immediately, the effectiveness of third-party cookies will diminish as users prioritize privacy. Marketers must now focus on first-party data, explore new technologies and platforms for targeting, and … Read more
Consumers have abundant choices, making it harder for your brand to stand out, let alone connect with people who would be interested in your product. Data drives sales and the customer experience, but you need more than your first-party data alone to get the insights you need to target your ideal customer base and set … Read more
As summer comes to an end, it’s time to shift focus to one of the most crucial periods for B2C brands: back-to-school season. With K-12 spending up 2.1% and college-age spending up 3.8%, effective back-to-school campaigns can help marketers capture their next best customers and claim some of this growth. Whether you’re a retailer, an … Read more
Craft beer, restricted diets, and wellness: Lotame analysis reveals the preferences of global summer festival crowds Global, June 21, 2023 – Lotame — the global technology company that makes customer data smarter, faster, and easier to use — has released a comprehensive data insights report focusing on global summer festival attendees. The Summer Festivals: Audience … Read more
Consumers expect a personalized experience from brands. That’s just a fact. According to a 2022 eMarketer report, 73% of respondents expect companies to understand their unique needs and expectations, while 62% think companies should anticipate their needs. With today’s technology, the tools are available to gain the data needed to meet these demands. Yet even … Read more
