Guide Archives - Lotame Solutions Site

Summer Festival Audiences: 10 Data-Driven Insights Marketers Need to Know

TL;DR Summer festival audiences are culturally engaged, experience‑driven consumers who attend music and cultural festivals during peak summer months. Data shows they are affluent, multi‑generational, highly active in sports, food, travel, and streaming media, making them a high‑value audience for marketers across industries. Summer festival season isn’t just about the music anymore. It’s a cultural phenomenon that attracts one of the most behaviorally rich, cross-industry audiences marketers can … Read more

Understanding Private Marketplace Programmatic: A Comprehensive Guide

How do you find and reach the right audience when everyone is fighting for consumers’ attention? Media buyers are always looking for new ways to address their next best customers, while smashing KPIs for their clients. Many programmatic advertisers are investing in private marketplace (PMP) deals, which provide a mix of transparency, control and premium … Read more

Industry Collaboration Results in First IAB Identity Solutions Guide

IAB Tech Lab’s Rearc Addressability Working Group announced the release of the first-ever Identity Solutions Guidance document, with Lotame recognized as a significant contributor. This comprehensive guide is a significant milestone in the programmatic advertising ecosystem, addressing the evolving challenges of consumer identification amid regulatory changes and actions taken by major platforms, operating systems, and … Read more

Advertising to Football Fans: Who They Are and How to Reach Them

Events like America’s Cup in Barcelona, and the UEFA Euro 2024 provide a huge opportunity for smart digital marketers to advertise to football fans. According to a recent survey, 52 percent of UK CTV viewers planned to stream Euro 2024. Football dominates viewership in Europe, with 84 percent watching men’s football and 52 percent watching … Read more

Best Practices for Data Collaboration: Your Guide to Unlocking Powerful Partnerships and Growth

In our data-driven world, digital marketers are leaning hard on insights from customer information to shape decisions, strategies, and engagement. But simply having data isn’t enough. Businesses need to collaborate and share data to truly unlock its potential. This allows them to gain new perspectives, improve products and services, and drive sustainable growth. This guide … Read more

What the Third-Party Cookie Phaseout Really Means

TL;DR Google is no longer planning to fully phase out third-party cookies in Chrome, but that doesn’t mean the cookie era has been saved. Other browsers already block them, privacy regulations continue to tighten, and consumer consent rates remain inconsistent. Third-party cookies are becoming less dependable — not more. The smartest path forward remains the … Read more

Understanding Data Enrichment

Consumers have abundant choices, making it harder for your brand to stand out, let alone connect with people who would be interested in your product. Data drives sales and the customer experience, but you need more than your first-party data alone to get the insights you need to target your ideal customer base and set … Read more

A Marketer’s Guide to Back-to-School Campaigns

As summer comes to an end, it’s time to shift focus to one of the most crucial periods for B2C brands: back-to-school season. With K-12 spending up 2.1% and college-age spending up 3.8%, effective back-to-school campaigns can help marketers capture their next best customers and claim some of this growth. Whether you’re a retailer, an … Read more

6 Proven Steps to Accelerate Customer Data: A Marketer’s Guide

Consumers expect a personalized experience from brands. That’s just a fact. According to a 2022 eMarketer report, 73% of respondents expect companies to understand their unique needs and expectations, while 62% think companies should anticipate their needs. With today’s technology, the tools are available to gain the data needed to meet these demands. Yet even … Read more

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