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TL;DR: Connected TV (CTV) advertising lets brands reach modern streaming audiences with targeted, cost-effective video ads on smart TVs and connected devices. Unlike traditional TV, CTV enables precise audience targeting, multi-device campaigns, high ad completion rates, and advanced performance tracking to drive better ROI. Connected TV advertising — or CTV advertising — reaches new audiences … Read more
As a publisher or content marketer, your team has a wealth of data resources at your fingertips. Your website and social media analytics tell stories about who your readers are and what content sticks with them. Other tools offer insights about your competitors’ content and the audience you haven’t reached yet. You can capitalize on … Read more
You’ve got an innovative, premium-quality product, and you know your marketing is reaching its intended audience. The sales team has been having meaningful conversations, but something still seems off. When the numbers come in, they confirm your suspicions — you’ve fallen short of reaching your goals. Does this sound familiar? One potential issue that could … Read more
The original goal of third-party cookies was to create a storage mechanism, although their purpose has changed throughout the years due to frequent misuse. Their position in digital marketing is growing more contentious, primarily due to privacy concerns. These issues have caused third-party cookies to fall out of favor with many users and companies. Blocking … Read more
Building relationships has long been the key to creating a successful business. Customers love it, for example, when their barista knows their name and their favorite drink. Those kinds of customers are probably loyal, regular patrons and would be proud to bring their friends to their preferred local coffee shop. That kind of connection isn’t … Read more
Do you know how your customers get from first hearing about your company to becoming loyal patrons? This process is called the customer journey, and understanding this journey can help you more effectively market your brand, create experiences that your customers love and grow your business. So, how do you go about improving your understanding … Read more
Marketers are on an ever-evolving journey to identify their best customers, find more like them, and retain them by building positive connections with them. The goal is to give the consumer what they want, so they keep coming back for more. But how do you make sure each consumer’s experience is personalized to match their … Read more
You’ve probably heard how important data is for marketing in today’s world. Today, there is more data available to us than ever. The world produces an astounding 2.5 exabytes every day. For that data to be useful, though, you need to have a plan for turning it into insights to improve your marketing campaigns. If you … Read more
