Paul Calver, Author at Lotame Solutions Site

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Changing Programmatic Ad Spend: The State of Data Collaboration Chapter 2

Lotame_state-data-collaboration_social-chapter2

Digital advertising is in a constant state of flux, with programmatic ad spend at the center of it. Chapter Two of Lotame’s, “The State of Data Collaboration: A Global Perspective,” fielded by Cint, dives into the current state of programmatic advertising, revealing surprising trends and insights that are shaping the future of advertising. The Decline … Read more

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