AI Marketing Tools For…All?
Discover how AI marketing tools are transforming content creation, audience targeting, and campaign performance.
Katie Chapa
5 Key Digital Advertising Trends Marketers Should Watch in 2025
From the rise of curated marketplaces to the growing influence of AI and retail media, marketers will need to rely on foresight and adaptability more than ever to win in 2025. To help you navigate these changes, we’ve gathered predictions and advice from some of Lotame’s leading thought leaders. Read on to discover the key … Read more
Google’s Cookie U-Turn: Lotame Experts React to the Ad Industry’s New Reality
In a move that surprised many, Google has backpedaled on its plan to eliminate third-party cookies from its Chrome browser. This has left the ad industry, which has been scrambling to prepare for a cookieless future, with mixed feelings and many questions. What does this decision mean for the future of advertising? How should publishers … Read more
2024 Adtech Predictions: Google’s Cookie Challenge, SSP Rise, and the Retail Media Revolution
What will 2024 mean for adtech? We invited the top minds at Lotame to share their insights and forecasts on the key trends and issues that will shape the upcoming year. 1. Google’s Cookie Controversy: Google’s potential delay and abrupt enforcement of its cookie shutdown will create significant disruption in digital marketing, affecting holiday campaigns … Read more
International Women’s Day 2023: Lotame Leaders In and Out of Work
On International Women’s Day, meet a few of the exceptional women who embody Lotame’s values, both in and out of work. Hear in their own words how their successful careers took shape, their hopes for 2023, and what actions they take to take care and support other women. Mariana C. – Data Sales Executive … Read more
Digital Marketing During a Recession: How the Industry Can Adapt
In the most recent IPA Bellwether survey, the IPA reduced its forecast for 2022 ad spend overall by 1.6%, while predicting another four years of slashed marketing budgets. The numbers paint a bleak future ahead, with nearly half of those surveyed admitting to a pessimistic outlook on the remainder of the year, as inflation soars … Read more
International Women’s Day 2022: Lotame Women Driving Change in AdTech
At Lotame, we are proud to have many talented women in leadership roles driving change for both our company and industry at large. In honor of International Women’s Day, we wanted to take a moment to ask a few of them about their own experience working in a male-dominated field, and any advice they might … Read more
What’s the Deal with Google Topics API?
Move over, FLoC. Google Topics is taking over. Last month, the company unveiled Google Topics API, a new tool designed within the Privacy Sandbox to enable interest-based targeting after third-party cookies are phased out of Chrome. Topics replaces the previously proposed Federated Learning of Cohorts (FLoC) API, which faced a lot of criticism from privacy … Read more
Celebrating International Data Privacy Day
To help celebrate International Data Privacy Day, Lotame’s Chief Privacy Officer, Amy Yeung shared key privacy themes in Esomar’s recent webinar: Privacy in the Post-Covid Era. “We believe that a company can build valuable insights with minimal consumer impact, and this idea drives Lotame’s roadmap in how we design our products and our data ingestion.” … Read more
