Data, Identity & the Future of Streaming: A Conversation with Lotame’s Chris Hogg
Explore how data, identity, and targeting are evolving in CTV advertising. Lotame’s Chris Hogg joins The CTV Podcast to share insights.
Chris Hogg
Unwrapping Data Curation: Key Insights from Lotame’s Chris Hogg
Data curation. Everyone is talking about it. As it transforms programmatic advertising, some publishers remain a bit wary. Doesn’t curation just add another middleman between publishers trying to sell their valuable inventory? As Lotame’s Chief Revenue Officer, I’ve seen firsthand how data curation is helping both publishers and advertisers maximise their results. I … Read more
2024: The Year of Data Collaboration? Here’s Why You Should Care
Forget the cookiepocalypse – 2024 is the year of data collaboration. From big agencies to independent shops, everyone’s integrating data collaboration platforms into their tech stacks. Why the sudden shift? Unlike those fleeting ad tech trends, data collaboration is a strategic imperative in today’s data-rich, privacy-restricted advertising landscape. What is Data Collaboration and Why is … Read more
What the Third-Party Cookie Phaseout Really Means
TL;DR: Google’s decision to allow users to opt out of third-party cookies marks a significant shift in the digital marketing landscape. While the third-party cookie phase-out won’t happen immediately, the effectiveness of third-party cookies will diminish as users prioritize privacy. Marketers must now focus on first-party data, explore new technologies and platforms for targeting, and … Read more
Retail Media Networks: Exploring the Risks & Rewards
It seems that no matter what condition the digital advertising ecosystem is in, new big fishes will always enter the pond. The latest are retail media networks (RMNs). Born from the likes of Amazon, Walmart, and Tesco, retail media networks have grown massively thanks to the sudden increase in demand for access to a brand’s … Read more
Implementing TCF: Why It Shouldn’t Be So Challenging
If we work together, we can give consumers what they want from the digital economy — along with the privacy protections that they need. You won’t find many people in the digital ecosystem who don’t think implementing TCF, a new framework for responsibly obtaining consumer consent and handling consumer data, is a good and necessary … Read more
Customer Data Platforms (CDPs) Can Be Valuable When Used Correctly
Introducing Spherical, the next-generation data platform to accelerate your customer data.It’s no surprise that customer data platforms (CDPs) are making a big splash in the global advertising industry. As marketing professionals focus on building up their first-party data, the CDP has become a valuable and essential data tool. But it’s important to remember, a CDP … Read more
The Future of Customer Data: The Known and Unknown
First-party data is gold for engaging and retaining existing customers. It’s even more powerful when layered with other high-quality data and modeled for scale. DMPs and CDPs can unite to make this a reality, without the need to rely on third-party cookies. What does this look like? Lotame’s Chris Hogg, Global Head of Platform Sales, … Read more
What Is Data Privacy By Design?
Data privacy by design is more than a philosophy. It’s a framework for building technology intended to protect, identify and control data as it flows throughout a company. It’s a holistic approach to the entire data use process, from collection to when it exits into the ecosystem as a product. Certain data protection principles have … Read more
How to Improve Customer Experience With Data
You’ve got an innovative, premium-quality product, and you know your marketing is reaching its intended audience. The sales team has been having meaningful conversations, but something still seems off. When the numbers come in, they confirm your suspicions — you’ve fallen short of reaching your goals. Does this sound familiar? One potential issue that could … Read more
