Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
In light of the recent news that Oracle is shutting down its advertising business, Lotame is here to help ensure advertisers who use Oracle data products do not experience any disruption to their media planning and campaign delivery. As an 18-year-young independent adtech business with deep data and tech expertise, we are uniquely positioned to … Read more
In recent years, streaming video has surged into the limelight, shaping the media landscape. Streaming now commands a substantial 27% of total TV time in the U.S., fueled by the prevalence of connected devices, present in 77% of U.S. households. This surge in consumption has triggered a revolution in advertising. CTV advertising spend is sprinting … Read more
You’ve heard of CTV advertising. You’ve also heard the term OTT advertising thrown around. As an “up with the times” marketer, you know streaming platforms continue to gain momentum (even surpassing cable TV viewership according to Nielsen). But you might be a bit confused about why the terms CTV and OTT advertising are used interchangeably. … Read more
Connected TV advertising — or CTV advertising — reaches new audiences through improved business strategies, cost-effective advertising and high completion rates. As more and more consumers watch content across multiple platforms, your business has increased opportunities for CTV advertising on laptops, televisions, gaming consoles and cellular devices. Data is a critical part of the success … Read more
Television isn’t dead, as some might claim, and advertisers should pay attention to it as it evolves significantly. Thanks to the rise of internet-based TV services, we can now watch shows on different devices, including smart TVs, laptops, tablets and smartphones — and even switch back and forth between devices within one viewing session. But … Read more
Table of Contents: Data Exchange: What Is It? How a Data Exchange Can Expand Your Target Audience Who Need a Data Exchange? The Data Exchange Is Modern Day Analysis for a Modern World Lotame’s Commitment to Data Quality LDX: Where Quality Meets Scale Explore the Ways to Optimize B2C & B2B Data Exchange with Lotame … Read more
