Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
From cookies to curation, how well did team Lotame predict 2024? Looking at my feed this week, it’s clear that everyone loves to predict the future. But this got me thinking, how often do we check whether we were right? So, here’s a 2024 recap with a twist: I revisited some of the Lotame team’s … Read more
In a business that loves its buzzwords, the conversation surrounding “curation” has practically gone viral — in more ways than one. Not only is everyone talking about the issue, but it’s making some people feel ill. Call it PANSS (Post Ad Network Stress Syndrome). I get it. People hear about curation, and aren’t even sure … Read more
It’s finally happening. The (third-party) cookie is crumbling around us. As the digital marketing landscape faces a(nother) seismic shift, Lotame remains at the forefront of innovation to ensure digital marketers stay a step ahead. In a world moving beyond third-party cookies, our focus isn’t just on adapting to change — it’s about leading it. We’re … Read more
Data is like water. It’s everywhere, in enormous volumes. But just as an entire ocean won’t quench your thirst, all the customer data in the world does you no good if you can’t access it and apply it for your specific purpose. We rarely give the instant availability of treated, usable water any thought. But … Read more
Andy Monfried was already a successful entrepreneur when, on a visit to Israel in 1997, a bomb ripped apart the restaurant in which he was dining.
Suddenly, “ad tech” is a bad term, and a chorus stretching from Madison Avenue to Silicon Valley is screaming “mar tech” at the top of their lungs. In just a few months’ time, we went from a shotgun wedding that promised to merge mar tech with ad tech, to declarations that ad tech is “dead.”
