Q4 Holiday Audience Segments for Successful Marketing Campaigns

Access Lotame CTV inventory — and holiday audience segments — all at scale

As we head into the busiest season of the year for many brands, retailers, and eCommerce sites, it’s time to put your game face on. Yes, it’s time to start planning for the Q4 holiday season. In 2023, US holiday retail sales are expected to reach $1.3 trillion, a 3.3% increase over 2021. 

Despite all of the challenges facing the market, including rising interest rates, high inflation, and an impending recession, spending is still on the rise. According to the National Retail Federation (NRF), holiday sales, including e-commerce jumped 14.1% in 2021. With record spending came an increase in the length of the holiday shopping season. Halloween planning started in August, and by October many businesses were already rolling out their “Black Friday” deals. Cyber Monday wasn’t just a “Monday”, but lasted for a whole week!

All this to say, we can expect another big year of spending in 2023, including on CTV! 

Now is the time to start planning, testing and launching your Q4 holiday season campaigns fueled by high-quality audience segments at scale, including on CTV inventory.  

Lotame’s prepackaged, ready-to-buy Q4 holiday audience segments can help you target the right people, at the right time, with the right message this holiday season. Plus, ALL of Lotame’s custom and pre-packaged audiences, ranging from demographics to interest and CTV viewership attributes, are available globally on CTV inventory! Here’s a look at how and who to target for your Q4 holiday season campaigns:

 

Halloween Audiences

Get your campaigns in front of those planning parties, decorating, attending events or just looking for a silly trick or sweet treat.

Sample Segments: Declared Parents, Horror Movie Enthusiasts, Halloween Home Decorating, Party Planners/Special Events, Candy Purchasers, Halloween Recipes

 

Black Friday/Cyber Monday

Entice your best customers and new prospects — when they’re in-market for deals on a range of products and services.

Sample Segments: Electronics, Home appliances, Smartphones, Apparel, Wearables/Gadgets, Gaming

 

Thanksgiving

Power your marketing campaigns beyond the dinner table, and capture travelers, cleaners, event planners and more. 

Sample Segments: Black Friday & Cyber Monday Shoppers, Thanksgiving Cooking & Baking Recipes , Holiday Food Purchasers, Holiday Travel, Party Planners

 

Christmas Holiday Shoppers

The Christmas session is a time to spread good cheer and love! Whether getting together with family and friends or shopping for gifts of all kinds, our audiences are packaged and ready to go for all your campaign needs!

Sample Segments: Electronics & Home Appliances, Food & Beverages, Smartphones, Gift Purchasers, Apparel

 

EMEA Regional Holidays

Boxing Day

Consumer appetite for a deal never goes out of style. Take advantage of this holiday and get in front of shoppers looking to spend post-Christmas. 

Sample Segments: Gift Purchasers, Dining-dine-in/take-out/gift cards, Discount Shopping, Entertaining at Home, Food & Beverages

 

APAC Regional Holidays

Singles Day

Build your brand on this massive one-day digital event when in-market consumers lean into self love.

Sample Segments: Shopping Sales Event Asia, Luxury Travel, Festive Gifting, Affluent/Growing Affluent Families, Fashion & Beauty, Consumer Electronics 

 

Dussehra

Celebrate Dussehra in style with shoppers looking for products like yours.

Sample Segments: Online shopping, HNI shoppers, Apparel shoppers, Electronic buyers, Automobiles

 

Diwali

Lotame has the audiences you need to successfully reach your targets with the right message across the Diwali season.

Sample Segments: Fashion apparels, Jewelry, Real Estate, Electronics, Home appliances, Wearables, Smartphones, Beauty & Cosmetics