You know your consumers better than anyone else. You know their affinities, behaviors, dislikes, hobbies, and what they respond to. The challenge is what to do with that knowledge. How can you use this information to increase the value of your data for your advertisers? How can you evolve your existing perfect audience into perfect audiences?
Audience Optimizer is Lotame's predictive modeling solution, allowing publishers and marketers to create powerful look-alike and campaign audiences. Powered by sophisticated machine-learning, Audience Optimizer predictively models outcomes, giving businesses the opportunity to extend their most valuable, sought-after, and niche audiences to deliver the best possible ROI.
Use predictive modeling to access your most sought-after, niche audiences for targeting
Eliminate wasteful spending by targeting only consumers most likely to perform a desired action
Adjust audiences to target a country or region for precise geo-targeting
Audience Optimizer is Lotame’s proprietary predictive modeling solution, allowing users to create powerful look-alike and act-alike audiences using first-party data sets. Powered by sophisticated machine-learning algorithms, Audience Optimizer maximizes performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought-after, and niche audiences to deliver the best possible ROI.
Lotame Audience Optimizer analyzes the behavioral attributes of a user’s profile to determine which attributes are most likely to predict a user’s actions. By understanding the user’s past engagements, Audience Optimizer performs a pattern matching to locate new profiles. While other types of campaign optimization, including creative optimization, inventory optimization, and bid optimization, can improve campaign performance by finding new creative iterations or inventory sources for a broad campaign, Audience Optimizer locates new profiles most likely to perform your desired campaign KPI, whether a click, conversion, or some other type of engagement.
When you run any campaign, there are Key Performance Indicators (KPIs) you are likely watching closely and using as a measurement of campaign success. Common KPIs are clicks on ads, the click-through rate (CTR), conversions or purchases, the conversion rate (CVR), or the cost per acquisition (CPA). Your campaigns may be performing well and may even surpass thresholds you or your advertiser have established - but there is always room for improvement, and further cost savings!
No! As long as Audience Optimizer can collect the data from your digital advertising campaign, we can optimize it and find new unique users most likely to perform your desired campaign KPI. However, in order for Audience Optimizer to create a strong pool of optimized unique users, we need a minimum 1,000 unique profiles on which to train a model. The more profiles we are able to analyze, the better chance of creating a high-quality and strong-performing model output.
No problem. We know campaign parameters (and objectives) sometimes change with little notice. When campaign targeting, inventory, or creatives change, Audience Optimizer re-evaluates the users performing your desired KPI and ensures the latest optimized audience is updated accordingly.
We'd love to show you a demo of Audience Optimizer. Contact us at firstname.lastname@example.org to set up a time to talk!
Rise Interactive, a Chicago-based digital marketing agency, aimed to increase conversions and product revenue for their client, a well-known, global designer and manufacturer of high-quality, contemporary jewelry, via a targeted display campaign at a low CPA.
They partnered with Lotame to collect, organize, analyze, and activate audience data on behalf of their jewelry client. Audience Optimizer looked at this target audience and refined it using machine learning, resulting in an 80% increase in conversions.
"Using Lotame’s Audience Optimizer, we were able to expand the reach of our valuable first-party data and deliver targeted messaging at scale, without sacrificing the precision of our advertising. Audience Optimizer’s modeling gave us confidence that we were reaching our entire target audience."