A major CPG brand was frustrated with the performance of demographic data against their digital demographic benchmarks. They worked with Lotame Precision Audiences to beat industry benchmarks for on-target accuracy 30%!
"I've been very happy with the amount of data that we have available to us. All of the data providers we would want to work with are in the Lotame platform, so we're certainly never finding ourselves short of data or short of audiences to target."