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Third-Party Data Marketplace

Harness the Power of Third-Party Data

Lotame’s Third-Party Data Marketplace gives data buyers access to thousands of the highest quality audience segments in the world, including our pre-packaged, custom, TV viewership and proprietary Lotame Precision audiences.

Lotame’s audience segments are available in 55+ advertising platforms, including Google, The Trade Desk, AppNexus, and more, giving every marketer, agency, publisher and platform the ability to harness the power of third-party data from the largest, highest quality data exchange in the world.

Key Benefits

Access Precision Demographic Audiences to exceed industry on-target benchmarks


5,000 ready-to-target pre-packaged segments ready to go, or custom built on request


Target viewers of individual TV programs, networks or commercials with Lotame TV viewership data

Where can I buy Lotame’s third-party data?

Lotame Data is available in every major DSP and data exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more. Check out our list of partners and integrations to learn more. Additionally, if you are a DMP client, you can access this data directly through the platform.

What data providers sell their third-party data in the Lotame platform?

In addition to all of our anonymous third-party data providers, there are over 45 branded data vendors like Alliant, Datalogix, Dun & Bradstreet, Effective Measure, Experian, GfK MRI, Infogroup, Kantar Shopcom, Mastercard Advisors, Mobilewalla, ShareThis, V12, VisualDNA, and Weve whose data is available directly inside the Lotame platform. Click here to see a list of all of Lotame’s integrated partners.

How is Lotame ensuring data quality?

Lotame is a leader when it comes to answering the industry's call for increased data quality. Our team of data scientists have created Precision Audiences, a new wave of high-quality data that exceeds typical industry benchmarks, and improves the accuracy of targeting as well as audience measurement. Read more about Lotame's commitment to Data Quality.

What are Precision Audiences?

Lotame Precision Audiences are proprietary, globally scaled, validated data segments that exceed industry benchmarks by up to 100%. Our team of data scientists have curated these data sets to perform so you know your campaigns are actually reaching the demographic audience you want to reach. Read more.

Do you offer mobile data segments?

Lotame Data Exchange offers demographic and behavioral mobile data from a pool of more than one billion unique devices around the world. Our proprietary ID matching technology appends valuable and unique data to mobile IDs and cookies for unprecedented mobile targeting through deterministic and probabilistic matching. Using these two highly effective and accurate approaches, Lotame can combine the rich data assets available from desktop and “traditional” sources to mobile devices owned by the same users. Extend the reach of your campaigns by adding high-performing mobile data segments, increase engagement, and improve ROI with cross-screen campaigns.

What type of service does the Lotame data team offer?

No hotlines or faceless customer service here. Lotame has a dedicated team of data account representatives who will work with you directly. Our team will consult with you on all audience targeting strategies from pre-sale, RFP, or current campaign needs. Contact us at info@lotame.com with any questions you have if we're not already in touch!

How can I sell my data in the Lotame Data Exchange?

Looking for a new way to monetize your website, app, or other first-party data sources? We are always on the lookout for high-quality data sources to participate in the Lotame Data Exchange. The best way to find out more is to set up a time to talk with someone on the Lotame Data Team. Contact us to set up a time to talk.

How can I learn more?

We'd love to talk about the data segments you need or want. Contact us at info@lotame.com to set up a time to talk!

Real Results
Case Study
CPG Brand Beats Industry On-Target Accuracy 30% with Lotame Precision Demographic Audiences
July 27, 2018

A major CPG brand was frustrated with the performance of demographic data against their digital demographic benchmarks. They worked with Lotame Precision Audiences to beat industry benchmarks for on-target accuracy 30%!

What Our Clients Say About Lotame

"I've been very happy with the amount of data that we have available to us. All of the data providers we would want to work with are in the Lotame platform, so we're certainly never finding ourselves short of data or short of audiences to target."
- Feliks Malts, VP Decision Science, 3Q Digital