Third-Party Data Marketplace

Lotame Data is available in every major DSP and data exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more. Check out our list of partners and integrations to learn more. Additionally, if you are a DMP client, you can access this data directly through the platform.

In addition to all of our anonymous third-party data providers, there are over 40 branded data vendors like Alliant, Datalogix, Dun & Bradstreet, Effective Measure, Experian, GfK MRI, Infogroup, Kantar Shopcom, Mastercard Advisors, Mobilewalla, ShareThis, V12, VisualDNA, and Weve whose data is available directly inside the Lotame platform. Click here to see a list of all of Lotame’s integrated partners.

Lotame is leading the charge to answer our industry's call for increased data quality. Our team of data scientists have been working for two years to create Precision Audiences, a new wave of high-quality data that exceeds typical industry benchmarks, and improves the accuracy of targeting as well as audience measurement. Read more about Lotame's commitment to Data Quality.

Lotame Precision Audiences are proprietary, globally scaled, validated data segments that exceed industry benchmarks by up to 100%. Our team of data scientists have curated these data sets to perform so you know your campaigns are actually reaching the demographic audience you want to reach. Read more.

Lotame Data Exchange offers demographic and behavioral mobile data from a pool of more than one billion unique devices around the world. Our proprietary ID matching technology appends valuable and unique data to mobile IDs and cookies for unprecedented mobile targeting through deterministic and probabilistic matching. Using these two highly effective and accurate approaches, Lotame can combine the rich data assets available from desktop and “traditional” sources to mobile devices owned by the same users. Extend the reach of your campaigns by adding high-performing mobile data segments, increase engagement, and improve ROI with cross-screen campaigns.

Lotame offers hundreds of pre-packaged Smart TV Audiences, based on TV viewership data including network, daypart, and program. These data segments can be mixed and matched with other first- and third-party data segments to create a truly unique and unrivaled cross-channel audience for your campaign. Lotame’s partnership with a leading American HDTV company captures these rich data signals flowing from Smart TVs, making them easily available for targeting in the digital realm – anywhere Lotame data is available for purchase!

No hotlines or faceless customer service here. Lotame has a dedicated team of data account representatives who will work with you directly. Our team will consult with you on all audience targeting strategies from pre-sale, RFP, or current campaign needs. Contact us at info@lotame.com with any questions you have if we're not already in touch!

Looking for a new way to monetize your website, app, or other first-party data sources? We are always on the lookout for high-quality data sources to participate in the Lotame Data Exchange. The best way to find out more is to set up a time to talk with someone on the Lotame Data Team. Contact us to set up a time to talk.

We'd love to talk about the data segments you need or want. Contact us at info@lotame.com to set up a time to talk!