SOCIAL ACTIVATION Level up your social media advertising strategy. LEARN HOW
Audience Optimizer

Audience Optimizer

Smarter, faster, easier ways to find your next best customers

Customer acquisition costs are skyrocketing while even more is being spent to retain your brand fans. Do more with that hard-won first-party data to fill the funnel with more of your brand’s next best customers.

Lotame’s smarter, faster, and easier Audience Optimizer tool can help. Extend your customer data to find high-value audiences, create winning prospecting strategies, and drive performance across screens. Powered by AI / machine-learning, this self-service tool creates modeled audiences using one of the largest datasets available outside the walled gardens. The result is the right balance of precision and scale for Data Empowered activation. All in 48-72 hours!

Key Benefits
Amplify Monetization

Maximize reach by modeling your first-party data for scale

Increase Campaign Efficiency & Performance

Eliminate waste by targeting only those most likely to drive clicks, conversions, etc.

Drive Customer Engagement

Improve creative & content with real time cross-screen analytics

What is Lotame Audience Optimizer?

Audience Optimizer is Lotame's predictive modeling solution designed to help brands and media owners create powerful lookalike audiences in 48-72 hours. Powered by sophisticated machine learning, Audience Optimizer predictively models outcomes against one of the world’s largest datasets, giving businesses the opportunity to extend their most valuable and niche audiences and deliver the best possible ROI.

Audience Optimizer analyzes the patterns of your ideal customers or target audience (foreground) to determine the combination of behaviors that make them unique from the background (group of people who have interacted with your brand but are not your ideal customers or target audience). The background is used to help the algorithm eliminate irrelevant data and focus on the characteristics that are most important in identifying your ideal customer.

How is audience optimization different from campaign optimization?

Lotame Audience Optimizer analyzes the behavioral attributes of a user’s profile to determine which attributes are most likely to predict a user’s actions. By understanding the user’s past engagements, Audience Optimizer performs a pattern matching to locate new profiles against one of the world’s largest datasets via Lotame Data Exchange. While other types of campaign optimization, including creative optimization, inventory optimization, and bid optimization, can improve campaign performance by finding new creative iterations or inventory sources for a broad campaign, Audience Optimizer locates new profiles most likely to perform your desired campaign KPI, whether a click, conversion, or some other type of engagement.

How do I know if I need to optimize the audience for my campaign?

When you run any campaign, there are Key Performance Indicators (KPIs) you are likely watching closely and using as a measurement of campaign success. Common KPIs are clicks on ads, click-through rate (CTR), conversions or purchases, conversion rate (CVR), or cost per acquisition (CPA). Your campaigns may be performing well and may even surpass thresholds you’ve established — but there is always room for improvement and further cost savings!

Are there any restrictions on the types of audiences I can optimize?

No restrictions! As long as Audience Optimizer can analyze data from your digital advertising campaign, website activity, or survey data (all depending on your use cases), our sophisticated modeling can optimize it and find new unique users most likely to perform your desired action.

In order for Audience Optimizer to create a strong pool of optimized unique users, a minimum seed of 1,000 unique profiles are required to train a model. The more profiles Audience Optimizer can analyze, the better chance of creating a high-quality and high-performing model output.

How can I learn more?

We'd love to show you a demo of Audience Optimizer. Contact us at info@lotame.com to set up a time to talk!

What Our Clients Say About Lotame

"Using Lotame’s data-driven optimization tools, we are delivering exponential growth in lead generation campaigns for our clients. "
- Omnicom