Rise Interactive, a Chicago-based digital marketing agency, aimed to increase conversions and product revenue for their client, a well-known, global designer and manufacturer of high-quality, contemporary jewelry, via a targeted display campaign at a low CPA.
They partnered with Lotame to collect, organize, analyze, and activate audience data on behalf of their jewelry client. Audience Optimizer looked at this target audience and refined it using machine learning, resulting in an 80% increase in conversions.
"Using Lotame’s Audience Optimizer, we were able to expand the reach of our valuable first-party data and deliver targeted messaging at scale, without sacrificing the precision of our advertising. Audience Optimizer’s modeling gave us confidence that we were reaching our entire target audience."