Information about your Privacy Rights and Choices

Last updated: May 7, 2025

Lotame offers several ways for you to exercise your privacy rights with respect to the personal data that Lotame processes as part of the products that it provides to its business customers and data partners. 

If there is a privacy law applicable to you, you are entitled under that law to see, delete, or otherwise restrict certain processing for the personal data that we have about you, which is described in our Services Privacy Policy. You may have additional privacy rights depending on your local law. We recommend that you visit the applicable local supplement to our Services Privacy Notice to see the exhaustive list of your privacy rights.

On this page we provide information about how you can exercise your privacy rights to restrict certain processing of your personal data (for example, opt-out of the sale, sharing, or use for targeted advertising), delete your personal data, or access your personal data. If you make a privacy rights request as set out on this page, we will confirm your request within 10 days and make a good faith attempt to fulfill your request within 30 days unless applicable law requires us to fulfill your request more quickly.

Please note the following about how we handle privacy rights requests:

• Unless the privacy law applicable to you prohibits us from doing so, all requests will require some form of verification as described below.
• Lotame handles all opt-outs (for example, opt-out of sale, sharing, or targeted advertising), restrictions on, or objections to the processing of your personal data in the same way – by deleting the behavior profile associated with the device IDs or email addresses in your request, and flagging those device IDs and email addresses as opted-out so that Lotame can comply with your opt-out, restriction, or objection request in the future. 
• If you request that we delete your personal data, Lotame will only delete your behavior profile – Lotame must retain certain IDs, such as your email address, mobile device advertising ID, or connected TV ID for Advertising, perpetually in order to prevent our business customers and data providers from sending us behaviors on those IDs in the future. See our Services Privacy Notice for more information on retention periods.
• The personal data that we process as part of the services we provide to our business customers is owned and/or controlled by our business customers. In such cases, we are merely the service providers or processors of their data and we are prohibited from processing this data except as directed in writing by those business customers. If you provide us with the name of any of our business customers, we will submit your request to the applicable business customer and await their written instructions.

Additional Information About Certain Rights Requests

Portability Rights Requests

Under certain privacy laws you may have the right to port your personal data that we may be processing to a different entity other than Lotame. Lotame will process these requests in the same manner as an access right request. While Lotame will provide you with a JavaScript Object Notation (JSON) file of your personal data, we can’t guarantee that other platforms will be in position to ingest this data. 

Correction/Rectification Rights Requests

Under certain privacy laws you may have the right to request correction or rectification of errors or inaccuracies in your personal data. As described in our Services Privacy Notice, the personal data that Lotame processes consists of what Lotame calls behaviors (see our definitions page for what is a behavior) and the ID associated with the device from which those behaviors are obtained. Because Lotame obtains behaviors from third-parties and it’s those third-parties that determine what behaviors to provide to Lotame, it is generally not feasible for Lotame to “correct” your personal data because any updates from our sources will likely restore the “incorrect” data.

Universal Opt-Out Mechanisms 

A universal opt-out mechanism (UOOM) is a tool, in some cases a browser or device setting, that allows users to opt-out of certain types of online data processing. UOOMs may also be called Opt-Out Preference Signals (OOPS) under some privacy laws. Browsers and devices may include UOOM capability by default or require you to install a UOOM extension. 

UOOMs work by sending a standardized signal to websites that informs the website operator of the user’s preference to opt-out of the use of the user’s personal data for sale, sharing, or targeted advertising. This allows a user to exercise their privacy rights across multiple websites without having to manually opt-out on each site. Some examples of UOOMs include Do Not Track (DNT) and Global Privacy Control (GPC). 

Because Lotame does not operate the website of our business customers and data partners, Lotame is unable to capture any UOOM signal and must rely on its business customers and data partners to communicate whether they received a UOOM signal from your browser. 

Authorized Agent Requests

Some privacy laws allow you to make privacy rights requests via an authorized agent. If you use an authorized agent, we will request them to demonstrate that they have conducted reasonable verification of your identity as required under applicable privacy laws and have been authorized by you to make a request on your behalf. If the authorized agent is unable to do so, we will attempt to verify your request with you directly. 

If you are an authorized agent, please submit your request using Epsilon’s privacy rights request form.

Additional Information For Individuals Not Covered By A Privacy Law

If you are not a resident of a country or U.S. state that currently has an effective privacy law, you may submit a privacy rights request and we may process it even though we are not required to do so. However, we reserve the right to change or stop the practice of processing requests from individuals who are not resident of a country or U.S. state that does not have a privacy law in effect that provides for the submission of privacy rights requests.

How to Exercise Your Privacy Rights and Make a Privacy Rights Request 

Lotame provides several ways for you to submit a privacy rights request to exercise your privacy rights as set forth below.

Global Opt-Out Tools (Opt Out of Sale, Share, Targeted Advertising)

Browser Opt-Out Tools (applies only to the Lotame Panorama ID and Lotame PID)

You can use Lotame’s Browser Opt-Out Tool to stop the use of the Lotame Panorama ID and the Lotame PID that allows us to recognize this browser for interest-based advertising, content personalization, or any other purpose. 

You can also use the following third-party tools offered by industry groups, which will only work for the Lotame PID:

• In the United States, you can use the Digital Advertising Alliance’s WebChoices Tool or the Network Advertising Initiative’s (NAI) Browser Opt-Out Tool.
• In Europe, you can use the opt-out tool available at the European Interactive Digital Advertising Alliance’s Your Online Choices.
• In Canada, you can use the tools available at Digital Advertising Alliance of Canada’s AdChoices.

When you use any of the above third-party opt-out tools, the following actions are taken by Lotame:

• If you are in a cookie supporting browser and are not blocking third-party cookies, Lotame will set a non-unique opt-out cookie (in the crwdcntrl.net domain) in your browser’s cookie storage to store your choice, delete your assigned Panorama ID (if available) and Lotame’s PID from Lotame’s platform after the retention period as stated in our Services Privacy Notice. The opt-out cookie will be considered a “third-party cookie.” It may take several hours before your opt-out request is fully processed on our platform.  Additionally, if a Panorama ID was previously set in your browser, it can take up to 7-days for that Panorama ID to expire from your browser’s storage. Please note that if you later block third-party cookies from being read we will not know that you previously opted out. If you delete the opt-out cookie or all cookies, you will no longer be opt-out and will need to click the opt-out button above again.
• If you are using a browser that does not support third-party cookies or if you are blocking third-party cookies on a browser that supports third-party cookies, Lotame will leverage its probabilistic algorithm, which uses only your IP address and information from your user agent in an attempt to identify your browser again and honor your Panorama ID opt-out preferences. Those pieces of pseudonymous data about your drive and browser will only be for the purpose of respecting your opt-out choice. If a Panorama ID was assigned to this browser, Lotame will delete your assigned Panorama ID (if available) from Lotame’s platform. Please note that because our algorithm is probabilistic, there is no guarantee we will be able to uniquely recognize your browser and may assign your browser a new Panorama ID in the future. It may take several hours before your opt-out request is fully processed on our platform. Additionally, if a Panorama ID was previously set in your browser, it can take up to 7-days for that Panorama ID to expire from your browser’s storage. .  

Additionally, any personal data collected on the Lotame PID associated with this browser will be purged from our Lotame Data Exchange Marketplace in accordance with the retention periods specified in our Services Privacy Notice. As noted in our Services Privacy Notice, because the personal data we process as part of the services we provide to our business customers is owned and/or controlled by our business customers, Lotame will not delete any personal data previously collected on behalf of our business customers on the Lotame PID associated with this browser.

Please note that your opt-out is applicable only for this browser. If you use other browsers (including browsers on mobile devices), you will need to follow this process for those browsers. 

Under the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“EU GDPR”), the EU GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018, Switzerland’s Federal Act of 25 September 2020 on Data Protection, and Brazil’s Lei Geral de Proteção de Dados Pessoais (Lei 13709/2018), Lotame’s legal basis for collecting and processing the IDs, the IP address, and the user agent for use in those third party opt-out tools is compliance with Lotame’s legal obligation to honor your choice to opt-out of, withdraw consent to, object to, or restrict the processing of other pieces of personal data that Lotame may be processing.

Mobile Device Opt-Out Tools

To opt-out of the collection and use of personal data for interest-based advertising on your mobile device, you can modify the settings on your mobile device. Please note that the specific opt-out instructions for each device may differ depending on which version of the operating system software you are running. Instructions on how to opt-out from many mobile operating systems are available at the NAI’s Learn About Mobile Device Opt-Outs. Please note that doing this alone will not communicate your choice to opt-out to Lotame. To communicate your opt-out to Lotame, we recommend that you download the TrustE mobile application and follow the instructions provided. You may opt-out of the collection and use of data by Lotame specifically, or by all companies that offer a mobile application opt-out via the TrustE app. Your opt-out choice is applied only to the collection of data from applications on the device from which you opt-out.

You can also find your mobile device advertising ID and send it to Lotame by following the instructions below for sending a privacy rights request to Lotame via email.

Connected Television and Video Streaming Devices Opt-Out Tools

Lotame licenses television viewership data from third parties that offer smart TVs and video streaming devices. Instructions on how to opt-out from many popular smart TVs and video streaming devices are available at the NAI’s Learn About Internet Connected TV Choices. Please note that doing this alone will not communicate your choice to opt-out to Lotame. To communicate your opt-out to Lotame, you will need to find your CTV IFA and send it to Lotame by following the instructions below for sending a privacy rights request to Lotame via email.

Privacy Request Form (applies to email addresses)

You can submit your privacy rights requests for an email address using our Privacy Rights Request Form. Unless the privacy law applicable to you prohibits us from doing so, we will ask you to verify that you have access to the email account for the email address you provide. If you do not want to provide your actual email address, for example you provide a hide-my-email address, it is likely we will not be able to complete your request.

When you submit the form, we will automatically collect your IP address to determine the state where you are located in order to process your request under the law applicable to your location. All information you submit to us using our Privacy Rights Request Form will be used only for completing your request, including communicating with you about your request.

Please note that requests submitted through this form will only apply to your personal data held on our platform in our Lotame Data Exchange Marketplace. For privacy rights requests regarding your personal data that we are processing for our business customers, you must contact that company.