OMD Dominicana’s banking client sought new prospects for its personal loan product in the first quarter of the year, following a high-spending holiday season. The client challenged its agency to find an effective way to engage new prospects while keeping acquisition costs low. OMD Dominicana used Lotame’s Audience Management and Audience Optimizer Solutions to collect, analyze, and model prospects with a high propensity for a personal loan. Effectiveness and efficiency were key to success.
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