On Tuesday, September 19th, the Interactive Advertising Bureau (IAB) hosted a small, roundtable event with…
ESOMAR is delighted to welcome Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, to its family of members, and to see them represented in our Legal Affairs Committee. Lotame’s business places it at the leading edge of data use, yet its willingness to voluntarily adhere to the ICC/ESOMAR Code highlights the ability of companies to leverage smart and responsible data use together with technology-driven innovation. We are excited to have Lotame’s support for ethical data practices as enshrined by our Code, and to have their expertise and knowledge contribute to our advocacy efforts for a data ecosystem built on transparency and respect of individuals, whilst delivering real value-add to people and businesses.
Amy Yeung, Chief Privacy Officer and General Counsel at Lotame comments: “We’re thrilled to contribute our voice to ESOMAR and the Legal Affairs Committee as part of Lotame’s global privacy initiative. Our partnership ensures brand and publisher interests have representation in the evolving data regulatory environment. Lotame’s long-standing relationships with both sides of the table enables us to offer much-needed transparency into how MarTech actually works, and be involved in the development of privacy laws that pursue creation of a fair and equitable ecosystem for everyone.”
Finn Raben, Director General of ESOMAR added: “ESOMAR is delighted to welcome Lotame to its family of members, and to see them represented on our Legal Affairs Committee. From a privacy perspective, the pace of MarTech development is exceptionally quick, and so we are delighted to have Lotame’s support for ethical data practices, and to have their expertise and knowledge contribute to our advocacy efforts for a data ecosystem that is transparent and respectful, whilst remaining innovative.”