Poll of over 200 marketers unveils consumer perceptions of brick-and-mortar and digital retail landscapes
New York, NY (July 13, 2023) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, released new insights from a survey examining consumer perceptions of the most promising retail media networks. The survey involved 215 marketers and delved into both brick-and-mortar and digital retail networks.
“Our aim with this survey was to better understand current marketer sentiments towards retail media networks,” said Fred Marthoz, Vice President, Revenue and global Partnerships at Lotame. “These insights provide valuable information that can equip retailers to strategize effectively in an increasingly competitive landscape.”
Key findings include:
“These findings offer a valuable perspective for advertisers, retailers, and marketers alike to refine their strategies and tailor their efforts to the most promising platforms,” added Marthoz. “As the retail landscape continues to evolve, understanding consumer preferences and perceptions will be key to driving growth and meaningful engagement.”
Lotame’s next-generation data solutions position the company as a valuable adtech partner in the emerging media network space:
Considering investing in a media network? Learn more about the risks and rewards of retail media networks here.