ICYMI Lotame was principal sponsor of the 2023 IAB Annual Leadership Meeting. Nearly 1,000 senior digital and business leaders gathered to discuss the future of digital advertising and our collective role in it.
If you missed the live event, check out Lotame CEO Andy Monfried’s main stage presentation “From Pain to Power.” He challenges the audience to address our industry pains at the source rather than treating our various symptoms. Scroll down for some other highlights from the live event.
[Watch the Video] A Powerful 15-Minute IAB Session “From Pain to Power” with Andy Monfried, Lotame’s CEO & Founder.
“If you build a Customer Data Platform or a Data Warehouse and you don’t have acquisition at your heart as much as retention, all you are building is a walled garden for yourself.”
[Watch the Video] Lotame Launches Spherical, the Next-Gen Data Platform
On January 23, Lotame announced the official launch of Spherical, a next-generation data platform to accelerate first-party data, whether companies have it or need it. With Spherical, marketers and media owners can drive growth and revenue with actionable customer intelligence, data informed audiences, and identity powered activation in a privacy-first world.
Leading CDPs integrated with Lotame at the launch of Spherical include: Salesforce, mParticle, Tealium, BlueConic, Simon Data, Treasure Data, Rudderstack and Meiro.
Watch the video and learn how Spherical is the answer to our industry pains.
IAB ALM Event Photos
View Lotame’s Spherical launch in action with photos on our Facebook page here.
Industry News: Quick Links
- Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability
- AdMonsters Q&A on First-Party Data: Alex Theriault Expands on Lotame’s Spherical
- Lotame’s New Brand Identity Debuts Today
- Look Past the Pain and Find Your Data’s Untapped Potential
- IAB Road to ALM Video Interview with Lotame (David Cohen, CEO, IAB; Andy Monfried, CEO, Lotame; and Alex Theriault, GM, Spherical)
Learn more about how you can become Data Empowered with Spherical.
