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Did You Know: Lotame Can Help You Customize Your Audience Targeting

July 17, 2018

Today we are going to be talking to you about our A/B Testing feature of the Core DMP.

Before we jump into why A/B testing is important for campaign success, let’s first dive into what it is.

A/B Testing is when you divide audiences into custom-sized and mutually exclusive segments for testing campaign strategies.

For example, let’s say you are an e-commerce company who is looking to send more targeted advertisements to very niche groups, or consumers. By using an audience splitting feature, you can divide your audiences up into specific groups, push your campaign to each group, and measure how each audience interacted with your campaign in order to make smarter targeting decisions moving forward.

Make sense? Now let’s move on to the benefits!

A/B Testing can help you in a number of ways. It can:

  • Improve your content engagement, enabling you to test and verify content to see how consumers engage with one method over the other.
  • Reduce campaign bounce rates, giving you insights into how to tweak your website layout, content, and headlines to increase time spent on your site page
  • And it can increase your overall conversion rates(!), allowing you to carefully craft your marketing campaigns to ensure consumers are converting

The possibilities are endless with A/B Testing. Are you interested in learning more? Be sure to reach out to info@lotame.com!

Check out more of our Did You Know videos at www.lotame.com/didyouknow!