Learn how data and identity helped this leading CPG powerhouse preserve and extend advertising across all devices and the open web.
Pepsico Mexican Foods, with their agency Anagram, sought ways to future-ready the brand’s targeting and performance.
Anagram, in collaboration with Lotame, developed a data-driven cookieless video strategy to preserve and extend Pepsico Mexican Foods’ addressability across devices and the open web.
Lotame Panorama ID™ outperforms cookies with 2.2X more efficient delivery while being 2X less expensive!
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