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Pepsico Mexican Foods Embraces Cookieless Targeting in Benchmark-beating Video Campaigns

Learn how data and identity helped this leading CPG powerhouse preserve and extend advertising across all devices and the open web.

The Challenge 

Pepsico Mexican Foods, with their agency Anagram, sought ways to future-ready the brand’s targeting and performance.

The Solution

Anagram, in collaboration with Lotame, developed a data-driven cookieless video strategy to preserve and extend Pepsico Mexican Foods’ addressability across devices and the open web. 

The Results

Lotame Panorama ID™ outperforms cookies with 2.2X more efficient delivery while being 2X less expensive! 

Fill out the form below to dig into the results of this cookieless case study. See for yourself how Lotame can help your business make customer data smarter, faster, and easier to use.