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Adweek Names Lotame Best DMP for the Second Year in a Row

Lotame is voted Best Data Management Platform in 2022 and 2021, demonstrating leadership and innovation at Adweek’s Readers’ Choice “Best Of Tech Partner Awards”

For the second year in a row, Lotame was voted Best Data Management Platform, by Adweek’s Readers’ Choice: Best of Tech Partner Awards. Readers submitted thousands of votes across 33 categories, to recognize the top advertising and marketing technology providers and leaders. 

Lotame’s powerful platform, underpinned by analytics and identity, empowers marketers and publishers to make the most of customer data, whether first-, second-, or third-party. With tools to Connect, enrich, analyze, and activate audiences, clients extend data connectivity and cookieless addressability across all browsers, devices, and platforms. 

This latest award caps off a year of extraordinary recognition for the company. Its fast-growing identity solution, Lotame Panorama ID™ racked up several honors, including:

  • Technical Innovation of the Year, Gold Stevie Award, International Business Awards 2022
  • Best Use of Marketing Technology finalist, 2022 Engage Awards. 
  • Best Use of Data highly commended, ExchangeWire The Wires 2022
  • Best Use of Technology shortlist, Festival of Media Awards 2022

“Lotame’s independence and agnostic approach empowers our clients to achieve their goals on their terms, working with the partners they choose,” said Sebastian Yoffe, Managing Director, LATAM and US Hispanics. “In a rapidly changing digital environment, brands need flexible, independent partners who can quickly integrate with their agency or adtech vendor of choice. We’re proving every day that brand, agency and vendor collaboration across the industry works with case studies like Banana Boat + Wavemaker + Xaxis and MediaMath + Carat, to name a few.”