Lotame collects online data via the use of Lotame tags, cookies and other technologies. This allows Lotame to collect anonymous information from websites and mobile applications that Lotame does not own or operate. Lotame collects this information on behalf of its SaaS clients, as well as on its own behalf, for use within the Lotame Data Exchange (“LDX”). Lotame’s SaaS and LDX clients use this information to execute interest-based advertising and content personalization.
The data Lotame collects from third parties for use within the LDX is called “Third Party Data”. Lotame aggregates this data into audience segments associated with certain interests, behaviors, and attributes.
The Lotame Privacy Manager displays Third Party Data associated with the device viewing the Manager, as well as any devices that are connected to this device through Lotame’s cross-device technology. Specifically, the Lotame Privacy Manager displays audience segments that show interests, behaviors, and attributes attributed to this particular device, as well as any connected devices. Please note you may see different segments displayed to you when viewing the Manager from a different browser, computer or device.
Additionally, Lotame provides you with the ability to opt-out of the collection and use of your information for interest-based advertising via all of Lotame’s Services. This means that Lotame, and any clients that utilize data collected by Lotame using a Lotame tag or similar technologies, will not have the right to use your data for online interest-based advertising purposes. Lotame and its clients may still collect and use data for other purposes, including analytics and research. Additionally, you will still receive online advertisements, but these advertisements may be less relevant to your interests.
Lotame. To opt-out of the collection and use of data by Lotame for online interest-based advertising on your browser (including a mobile browser if third-party cookies are enabled in your browser), you can click the button below.Opt Out
Interest-Based Advertising. Generally, you can opt-out of the collection of data across unaffiliated sites over time for Interest-Based Advertising and other purposes from companies participating in the Digital Advertising Alliance Consumer Choice Page at www.aboutads.info/choices and from members of the Network Advertising Initiative via www.networkadvertising.org/choices.