Lotame is a member of the Network Advertising Initiative (“NAI”) and complies with the NAI Code of Conduct, a set of self-regulatory principles that require NAI member companies to provide notice and choice with respect to Interest-Based Advertising and Ad Delivery and Reporting activities.
Lotame is a member and complies with the standards set forth by the IAB, which is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing.
Lotame complies with the standards of IAB Good Practice Principles, which enables users in the United Kingdom to opt put of data collection by Lotame.
Lotame is certified as compliant with the OBA Programme of the European Interactive Digital Advertising Alliance.
Lotame is a member of DCN, a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.
Lotame is a member of the The Data & Marketing Association (formerly the Direct Marketing Association), the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing.
The Lotame DMP has been awarded the ePrivacyseal GmbH (EU version). ePrivacyseal GmbH awards the ePrivacyseal data protection seal of approval following an in-depth audit of a company's online and mobile products.
Lotame has registered with the Trustworthy Accountability Group (TAG) and is now "Verified by TAG", an accountability program fighting criminal activity across the digital advertising supply chain. TAG works with brands, publishers and MarTech vendors throughout the supply chain in four areas critical to the continued growth and development of the digital advertising industry: eliminating fraud; combating malware; fighting internet piracy; and promoting transparency.
Lotame is a corporate member of ESOMAR, the global voice of the data, research and insights community. ESOMAR membership reflects the commitment to the highest standards of professional practice as enshrined in the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics, and ESOMAR World Research Guidelines. Within the industry it is a promise to uphold the highest level of professional conduct and to implement best practices that support effective decision-making.