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Lotame and GDPR

Europe’s General Data Protection Regulation (“GDPR“) is a comprehensive data protection law that replaced the EU Data Protection Directive (Directive 95/46/EC). It imposes new requirements on businesses that are established in the EU, as well as on businesses that collect, use and process personal data of EU data subjects.

Immediately following the passage of GDPRLotame assembled a cross-functional GDPR-Readiness team to prepare for enforcement to begin in 2018.  This team has worked tirelessly to ensure that Lotame meets its obligations, as both a controller and processor, under GDPR.  Additionally, the Lotame team has partnered with clients and vendors to address our shared obligations under the new European regulations.  Lotame has a long-standing policy of incorporating privacy-forward principles into its product development activities and these principles will continue to guide the company in its compliance efforts.

What Is Lotame Doing To Comply With GDPR?

  • We have conducted Privacy Impact Assessments
  • We have appointed a Data Protection Officer
  • We have updated client, vendor, and partner agreements to address GDPR obligations
  • We have hosted internal and external trainings on GDPR
  • We have joined the IAB Global Vendor List for the GDPR Consent Framework
  • We have built and launched a GDPR Consent Management tool for DMP clients
  • We have built and launched the Privacy Manager Tool on Lotame.com
  • We have certified that we are compliant with the EU-US Privacy Shield Principles
  • We have implemented Standard Contractual Clauses for transfers of online advertising and measurement of personal data out of the European Economic Area, Switzerland, and the UK.
  • We have developed new policies around security, data access, and breach procedures, which collectively implement an ISO 27001-certified Information Security Management System.
"Lotame views GDPR as a great opportunity to evaluate and advance our data policies and procedures, and we have encouraged our clients and partners to do the same."
Amy Yeung, General Counsel & Chief Privacy Officer, Lotame

Additional Resources

For more information about Lotame’s preparation for GDPR, please see these additional resources: