Consumers expect a personalized experience from brands. That’s just a fact.
According to a 2022 eMarketer report, 73% of respondents expect companies to understand their unique needs and expectations, while 62% think companies should anticipate their needs. With today’s technology, the tools are available to gain the data needed to meet these demands. Yet even with the most robust tech stack, marketers need a clear customer data management strategy to turn metrics into insights.
In this guide you’ll find clear steps to help you:
- Develop an organized customer data management strategy
- Set clear data-driven objectives for your business
- Form a strategy to expand and enrich your first-party data
- Ensure your data management strategy will survive a cookieless world
Fueled with this information, brand marketers will be one step closer to gaining a holistic view of the customer journey and providing the personalized experiences customers demand.
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