Publicis Groupe Acquires Lotame l Expanded Global Identity Footprint · Read Release

Digital marketers use Lotame to connect customer data, enrich audiences for insights and scale, and address consumers across channels. We power smarter, faster, easier advertising so you can move the people you want to action. 

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Smart marketers around the world choose Lotame

We know data better than anyone

19 years of earned data expertise delivers trusted, verified audiences with scale spanning 109 countries

We work with everyone

Collaborators to the core, we partner with all major players across adtech, social, CTV, and more to remove any/all friction 

We’re in it to win it for marketers

Longstanding, egoless relationships built on service, integrity and honesty are a point of pride

Solutions for marketing’s toughest data challenges

There’s good data across your organization, if unreachable.

Spherical data collaboration platform helps marketers connect, enrich, and activate audience data for unlimited addressability and unfettered advertising performance.

Learn about Spherical Platform

Finding your audience on the open web can be an uphill battle.

Insight-driven bespoke audiences are matched to trusted media supply and continuously optimized to achieve advertising KPIs out of the gate.

Learn about Curated Marketplaces

Missing regional differences and consumer nuances can sink advertising campaigns.

Access the rich, accurate data you need for enrichment, insights, targeting, and more from the world’s trusted marketplace.

Learn about Lotame Data Exchange

Interoperability to meet your full data needs

With more than 100+ connections, we make it easier for you to work with the partners you choose.

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See Partner Connections

Lotame empowers digital marketers with powerful capabilities to drive the advertising outcomes you want.

Get all the upside of advertising via Private Marketplace (PMP) minus the operational headaches with Data Empowered Curated Marketplaces

Expand and enrich your target audiences with scalable, trusted partner data

Safeguard addressable advertising and measurement with the market leader in identity

Connect fragmented marketing and advertising data for a panoramic view of customers

Deliver high-impact video ads to your existing or next best customer in the fastest-growing major ad channel

Expand audiences for prospecting and monetization with trusted data sources, AI/machine learning and lookalikes

Easily compare audiences, create charts, and improve decision-making

Collaborate directly with data providers and media owners in a privacy-safe way

Media owners show off your high-value traffic by creating the first-party audiences that buyers can’t get elsewhere

“[Spherical] platform has helped Eggland’s Best bridge the first-party data gap. By using their powerful data collaboration tools, including personas and analytics, the Lotame toolkit has helped the team to dig into customer insights where we have segmented consumers, like parents or past egg purchasers, to develop targeted strategies for efficiently driving audience engagement.” 

Matt Seubert, Digital Marketing Director
Eggland’s Best

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